0466 – Where Are They Listening

2022.04.11 – 0466 – Where Are They Listening

The next step is, in your mind’s eye, place ‘your listener’ in an appropriate location to hear your message. It’s what we do naturally when we call someone on the phone, whether it’s a colleague or a call-centre, mum or a mate: we ‘see’ them and where they are in our mind’s eye.

·        The room in which they’re watching the YouTube video

·        The kitchen as they listen to your radio programme

·        Where they are as they do the exercising or dog-walking while hearing you on the podcast.

Now you’ll be talking to one person and pitching the content conversationally, as you would a friend or neighbour, to someone who wants to engage. You’ll be better able to imagine their reaction if you see them ‘on location’, that is where they are as they consume your content. And if you put the photo the other side of the mic, at the distance at which that person would normally be standing, you will also be ‘throwing your voice’ naturally to them, which will help you with the volume on air too.

Only you and the (imaginary) person you are talking to are in the studio. Not ‘the audience’, not the producer or the director or the pop filter.

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