It’s natural for a business to make a profit, but it should also be essential for businesses to create social benefits and public good that will impact their community. In this episode of Generating Your Value Podcast, Andy McDowell introduces the Opportunity Developer and Merchant of Possibilities, Will Kralovec, into the show. Will shows what a social impacting business looks like. He explains why it is important for an organization to have “why” and communicate it. Will also reveals that doing good to the world often comes at a higher cost than doing bad, and it is challenging to do, but it is through these difficult things that you grow and fulfill yourself. This episode will show you what a selfless way a business can do with this new emerging fourth sector. Join Andy and Will to learn more about generating value for your business through socially impacting businesses.