Entrepreneurship can often feel like navigating through shadows, causing us to lose sight of our goals and become stuck on our journey. However, Janet Hogan, the co-founder of Oddfellows Ad Agency and the mastermind behind The Process, offers a guiding light to help you uncover your 'WHY' within these shadows. In this episode, she shares a transformative process that turns challenges into a purposeful mission, particularly as she identifies and addresses Andy McDowell's pain points, leading him to discover his 'WHY' and guiding him toward the illumination of success. As Janet leads individuals through this transformative process, her guidance becomes the beacon that illuminates the path to success, offering a renewed sense of purpose and direction to those navigating the intricate world of entrepreneurship.