To create a sound financial strategy, you need to get clear on your goals first. Are you trying to scale up and sell the business? Are you creating a lifestyle business? Do you only want to work twenty hours a week, make $10,000 a month, and spend time with your family? It’s important to get the answers to these questions as these will determine your financial projections and plans. This is what Lauren Colson helps her clients with. She is passionate about helping entrepreneurs make the best and most informed decisions through financial information. In this conversation, she talks about setting business goals as the first step to crafting an effective financial strategy, how a financial consultant can help you, and how numbers can inform you in your decision-making. Tune in and learn how to make your numbers work for you so you can be a happier and more aligned entrepreneur!