On this latest episode of Gen X Amplified, Adrion is once again joined by world-renowned author and communications coach Carmine Gallo.

During this chat, Carmine and Adrion discuss his latest book, Five Stars: The Communication Secrets to Get from Good to Great -  and why it is important for leaders, especially Gen Xers to sharpen their skills of communication and persuasion for today's marketplace.

Carmine Gallo is the bestselling author of Talk Like TED, The Storyteller's Secret, and The Presentation Secrets of Steve Jobs.

He is an influential communication advisor for the world’s most admired brands that touch OUR lives actually every day, such as Google, Intel, Coca-Cola, Allstate, LinkedIn, and others to name a few.

A very popular keynote speaker, Carmine teaches CEOs and leaders to deliver dynamic presentations and share inspiring stories that sell products, grow brands, and motivate change.

Carmine has now released his latest book, Five Stars: The Communication Secrets to Get From Good to Great, in order to highlight and evangelize the art of persuasion in the business and leadership world. As the book states: communication is no longer a "soft" skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable, earning you that perfect rating, that fifth star. 

Carmine also writes for Forbes.com, Inc.com and is an executive education instructor at Harvard University.

Key Takeaways: Hear why Carmine decided to name his book Five Stars, and the inspiration behind the title How Aristotle’s theory of persuasion is such a critical element for effective communication As the CEO of your career, why you must continually improve your skills, especially the art of communication Why the power of words can inspire an entire generation The reason why Gen Xers are now in the “sweet spot” of life and in a great position to lead through the skill of communication Why it’s important to share your origin story, especially your failures, and also how you became transformed by those experiences And so much more! Resources mentioned in this episode: Carmine's website Five Stars website Carmine on Gen X Amplified Episode #033 Talk Like TED The Storyteller’s Secret Carmine's Personal Theme Song “Beautiful Day" by U2 Thank you for listening!