032: Peg Fitzpatrick on Being a Social Media Power User

Peg Fitzpatrick is a speaker, author, blogger, and social media
marketing expert. She is the co-author of the groundbreaking book,
The
Art of Social Media: Power Tips for Power Users. With
over 100 tips and best practices - this essential guide
presents a detailed strategy to create a compelling
presence on the most popular social-media platforms.

Social media is not only Peg's passion, it's her job.
Day-to-day, she works in the trenches of social media, marketing,
and blogging. Peg has spearheaded successful social-media campaigns
for Motorola, Audi, Canva, Google, and Virgin as well as having
been a brand ambassador for Kimpton Hotels. She work with the best
brands and make them even better!

During our conversation on this episode of Gen X Amplified, Peg
and I chat about a number of fascinating topics - including
her professional journey, how she built her brand as a "social
media expert", how she starting working with marketing guru
Guy Kawasaki, and
many valuable insights on the state of social media.

This is definitely an episode that you do not want to miss.
Especially if you want to up your game within the social media
space!

How Peg started her career as a social media expert because of
her early insights on how Facebook could help businesses
with growth
Why contrary to popular belief, millennials may not
always be the best option to oversee digital
marketing activities for companies
How starting a book club on Twitter chats led to her
business relationship with marketing leader Guy Kawasaki
The reason why Peg decided to write a book that
focused social media
Why she chooses to master multiple social platforms instead of
focusing on just one
And so plenty more!

Awesome Resources from this Episode:

Peg Fitzpatrick's Personal
Website

The Art of Social Media 
Peg on
Twitter
Peg on
Pinterest
Peg on
Linkedin

Peg's Personal Theme Song!

"The Circle of
Life" (from The Lion King) 

Peg's Recommended Tools/Resource

Social Champ

Thank you for listening!