When Events Don’t Work, and 7 Other Smart Ideas for Engaging Attendees (Episode 110)

Hosts: David Adler, Beth Kormanik

Guest: Amanda Slavin

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Amanda Slavin, the C.E.O. and founder of experiential marketing agency CatalystCreativ. Slavin dives into the seven levels of event engagement and how brands can utilize them, and gives examples from the massive Global Citizen Festival in New York. She also shares how to determine if you’ve engaged guests properly, how data can personalize the experience for highly engaged guests, and how to appeal to millennials and Generation Z.

Download or subscribe to the show at bizbash.com/gathergeeks.
Running time 58:50.