The Importance of Mapping Out an Event Narrative (Episode 109)

GatherGeeks by BizBash: The Event Industry Podcast

English - August 06, 2018 22:35 - 33 minutes - 15.5 MB - ★★★★★ - 36 ratings
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Previous Episode: Bryan Rafanelli on Creating “Wow” Moments at Events (Episode 108)

Next Episode: When Events Don’t Work, and 7 Other Smart Ideas for Engaging Attendees (Episode 110)

Hosts: David Adler, Beth Kormanik

Guest: J.B. Miller

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from J.B. Miller, president and C.E.O. of Empire Entertainment. Miller shares his philosophy of mapping out event narratives, from invitations to emotional messaging to logistics to first and last impressions. He also discusses ways to sell a client on a big idea, how to make sure you’ve valuing a guest’s time, and why there’s never been a more exciting time to be in experiential marketing and events.

Download or subscribe to the show at bizbash.com/gathergeeks.
Running time 32:59.