What Younger Audiences Want From Events (Episode 94)

GatherGeeks by BizBash: The Event Industry Podcast

English - April 17, 2018 01:09 - 38 minutes - 36 MB - ★★★★★ - 36 ratings
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Previous Episode: What Works in Experiential Marketing Today (Episode 93)

Next Episode: How You Should Talk to Clients, and Other Tips From a Top Event Pro (Episode 95)

Hosts: David Adler, Beth Kormanik

Guests: Arielle Tepper Madover, Michelle Lord Rago

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with two industry professionals who are tapped into the Millennial and Generation Z market: Arielle Tepper Madover, founder of the What Should We Do app; and Michelle Lord Rago, a destination wedding and event planner. The group discusses the differences between older and younger generations, noting how Millennials and Gen Z look for curated content, how a vendor is aligned politically and culturally, and genuine connections. They also share how social media has changed the game, where Millennials find their information, how much these generations are willing to pay for a unique experience, and more.

Download or subscribe to the show at bizbash.com/gathergeeks.
Running time 38:52.