What Works in Experiential Marketing Today (Episode 93)
GatherGeeks by BizBash: The Event Industry Podcast
English - April 10, 2018 00:35 - 49 minutes - 45.3 MB - ★★★★★ - 36 ratingsBusiness Arts Design designers launch party planning bizbash catering conferences eventplanning events eventtechnology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The C.E.O. of experiential firm Grandesign discusses how he creates buzzworthy brand activations—and generates revenue.
Hosts: David Adler, Beth Kormanik
Guests: Aaron Gaeir
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Aaron Gaeir, C.E.O. and owner of Grandesign, a San Diego-based experiential firm with nine offices around the country and clients including Google, MTV, and PopSugar. Gaeir traces his background as an entrepreneur, and shares how he defines experiential marketing. He also shares behind-the-scene details of recent large-scale Comic Con activations, and discusses what types of marketing works in different cities and how to get city leaders on board with large-scale experiential.
Download or subscribe to the show at bizbash.com/gathergeeks.
Running time 49:01.