What Brands—and Guests—Want From Activations Today (Episode 172)

GatherGeeks by BizBash: The Event Industry Podcast

English - November 12, 2019 00:50 - 41 minutes - 58.5 MB - ★★★★★ - 36 ratings
Business Arts Design designers launch party planning bizbash catering conferences eventplanning events eventtechnology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Are You Giving Your Customers the Best Possible Event Experience? (Episode 171)

Next Episode: How to Accommodate All Gender Identities at Events (Episode 173)

Hosts: David Adler, Beth Kormanik
Guest: Simon Miller

In this episode of GatherGeeks, BizBash C.E.O. David Adler and editor in chief Beth Kormanik hear from Simon Miller, the president of Brand Activation Services and Simon Elliot Events. Miller discusses what brands and attendees want from activations and events today, sharing ways to create authentic, organic connections—plus best practices for different generations and effective photo moments. He also discusses techniques for data capture, the power of nostalgia, when (and when not) to use the latest technology, and more.

Download or subscribe to the show at bizbash.com/gathergeeks.
Running time: 41:33