Inside Walmart’s Big-Event Strategy (Episode 116)

GatherGeeks by BizBash: The Event Industry Podcast

English - September 25, 2018 03:10 - 41 minutes - 19.4 MB - ★★★★★ - 36 ratings
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Previous Episode: How Events Became Essential to Condé Nast’s Strategy (Episode 115)

Next Episode: The Anatomy of a Modern Event Agency- Special Edition

Hosts: David Adler, Beth Kormanik

Guest: Mark Henneberger, David Kenyon

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Mark Henneberger, vice president of shows and events at Walmart, and David Kenyon, senior vice president of production at LEO Events. Henneberger shares behind-the-scenes details on Walmart’s events including the massive shareholders meeting, and discusses how his team works with the LEO Events team. The pair also discusses ways to utilize iPhones and other technology at events, how to manage a team, the best ways to measure R.O.I., and the benefits of surprise elements at events.

Download or subscribe to the show at bizbash.com/gathergeeks.
Running time 41:31.