How Events Became Essential to Condé Nast’s Strategy (Episode 115)

GatherGeeks by BizBash: The Event Industry Podcast

English - September 17, 2018 22:41 - 1 hour - 56.6 MB - ★★★★★ - 36 ratings
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Previous Episode: What Makes a Great Event Host? (Episode 114)

Next Episode: Inside Walmart’s Big-Event Strategy (Episode 116)

Hosts: David Adler, Beth Kormanik

Guest: Erica Boeke

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, speak with Erica Boeke, vice president of experiential for CNX, the events arm of Condé Nast. Boeke discusses why Condé Nast has shifted its events from add-ons to an essential strategy, and dives into how her team brainstorms and evolves events for the media company’s biggest brands as well as outside clients. She shares details on the buzzy Wired25 conference in San Francisco in October, and dives into what trends she’s tired of, the importance of FOMO, and how to create authentic sponsor relationships.

Download or subscribe to the show at bizbash.com/gathergeeks.
Running time 61:22