How to Plan Big Events Without Sacrificing the Guest Experience (Episode 80)

Hosts: David Adler, Beth Kormanik
Guest: Julie Hanson

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Julie Hanson of Hanson Productions, a longtime Washington-based event producer. Hanson takes us behind the scenes of the annual Leukemia and Lymphoma Society Ball, Washington’s largest black-tie fund-raiser, which she has produced for 20 years. She discusses how she puts together the 2,000-attendee event, diving into the logistics behind the event’s fund-raising strategy, sharing details on the benefit’s ambassador program, and explaining how she has modernized the event over the past two decades. Hanson also discusses other large-scale events she has produced, explains why and how she launched her own company, and shares the advice she would give her younger self. This episode is a must-listen for anyone who wants to learn how to produce large-scale events—without sacrificing style and guest experience.

Download or subscribe to the show at bizbash.com/gathergeeks. Running time 23:39.