How to Grow Your Event Portfolio (Episode 79)

GatherGeeks by BizBash: The Event Industry Podcast

English - December 18, 2017 22:14 - 16 minutes - 15.4 MB - ★★★★★ - 36 ratings
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Previous Episode: Does Your Caterer Need a Research and Development Department? (Episode 78)

Next Episode: How to Plan Big Events Without Sacrificing the Guest Experience (Episode 80)

Hosts: David Adler, Beth Kormanik
Guest: Rebecca McFarland

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Rebecca McFarland, former associate publisher of ‘Washingtonian’ magazine. McFarland discusses how the magazine conceives and oversees all of its events, which range from 75 to 10,000 guests, and how she added 31 new events to the magazine’s portfolio during her 12-year tenure. McFarland also dives into the reasons why events are so important to the magazine, the lessons she learned from planning large-scale festivals, and why events resonate so well with young millennials. She also takes us behind the scenes of some of the brand’s biggest events, including Washingtonian's Whiskey Festival, Taste of Georgetown, and the Inaugural Ball. This episode is a must-listen for anyone who plans large consumer events, wants to draw more millennials, or wants to grow their portfolio of events.

Download or subscribe to the show at bizbash.com/gathergeeks. Running time 16:51.