Hosts: David Adler, Beth Kormanik

Guest: Sarah Shewey


In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Sarah Shewey, the founder and C.E.O. of Happily—a nationwide network of freelance event producers who specialize in day-of operations. Shewey dives into her perspective on the future of the industry, including how technology such as AI gives people the time to become more creative. She also discusses the biggest mistakes she sees on event day, the quiz she gives every event producer, why proper execution is so crucial, and how brands and hosts can generate positive feelings in guests. Finally, Shewey takes us behind the scenes of her upcoming EXP conference for event organizers.


Download or subscribe to the show at bizbash.com/gathergeeks.
Running time 36:27.