Hosts: David Adler, Beth Kormanik

Guest: Scott Cullather

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Scott Cullather, co-founder and C.E.O. of brand communications agency InVNT. Cullather has been immersed in the industry since he was a child, and he shares his knowledge of how the business has changed. He also dives into the effects of social media on live events, the main reason most people want to throw events, how he’s built up a large social-media following, ways to spend smartly, and much more.

Download or subscribe to the show at bizbash.com/gathergeeks.
Running time 50:59.