Get ready to level up your event planning game! Phil Mershon, Director of Experience and the author of "Unforgettable: The Art and Science of Creating Memorable Experiences", spills the secrets to creating events that attendees can't stop talking about. Want to know how to make even a toothbrush make a lasting impression? Or how to use music to turn your event into a symphony of networking and engagement?


From mastering Experience Design to dodging the most common event planning pitfalls, Phil covers it all. Pre-event buzz, Zoom hacks, you name it—this is the playbook for creating a true "Summer Camp" for your industry. Don't miss it!



What You’ll Learn: Unforgettable Event Planning StrategiesThe Impact of Inflation on Modern EventsMastery of Experience Design for Event SuccessTypes of Networking: Unlocking Connection PotentialRole of Music in Enhancing Event EngagementBridging Speakers and Audience ExperienceHow They Use Toothbrushes to Make the Event BetterMust-Ask Questions for Event Attendee RetentionWhy Anti-Social Media Rooms Are Game-ChangersHow to Build Connection Using Your Sales PageConnecting People BEFORE the EventHow to Create "Bread" Ahead of TimeActivating Clients Ahead of Your EventCreating an Industry-Specific "Summer Camp" ExperienceAudience Evolution and Micro-CommunitiesMarketing Focus Areas Every Event Planner Should KnowThe Two Big Mistakes That Events Make



Connect with Phil Mershon:Website Website 2 LinkedIn Book


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