Snap is innovating ad units to drive high-quality conversions for their customers

Game Changers, powered by data.ai

English - December 21, 2022 17:00 - 33 minutes - 23.3 MB - ★★★★★ - 2 ratings
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Previous Episode: EP 9: Jo Kim - what's a company?

Next Episode: Mistplay reimagines gamer experience

Meena Kallu (Head of Gaming, North America - Advertiser Solutions at Snap Inc.) and Chris Uglietta (Gaming Marketing Lead, data.ai) discuss:

Major Trends in the Mobile Ad SpaceThe Gen Z and Millennial AudienceHow Snap thinks about consumer privacyTesting & CreativeSnap's Approach to the AR experience and user engagementWhat's next for Snap and its customers