Game Changers, powered by data.ai artwork

Game Changers, powered by data.ai

22 episodes - English - Latest episode: 10 months ago - ★★★★★ - 2 ratings

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Go deep with mobile gaming’s top influencers to learn about the latest opportunities. Game Changers is powered by data.ai to deliver actionable intelligence for executives, product managers, and marketers.

Business Technology mobile gaming product management marketing aso app competitive intelligence
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Episodes

Mistplay reimagines gamer experience

June 01, 2023 15:00 - 52 minutes - 35.9 MB

Jason Heller, Chief Growth Officer at Mistplay joins us on Game Changers to discuss the growth and retention of their gamer community. In this true win-win story, Mistplay took off as a loyalty reward system for gamers and evolved into a platform helping developers create the best gaming experience possible based on their vast player behavior data. Looking for more content? Visit our Game Changers page! https://gamechangers.data.ai/ Want to learn more about In-App Purchase Behavior? Get...

Snap is innovating ad units to drive high-quality conversions for their customers

December 21, 2022 17:00 - 33 minutes - 23.3 MB

Meena Kallu (Head of Gaming, North America - Advertiser Solutions at Snap Inc.) and Chris Uglietta (Gaming Marketing Lead, data.ai) discuss: Major Trends in the Mobile Ad Space The Gen Z and Millennial Audience How Snap thinks about consumer privacy Testing & Creative Snap's Approach to the AR experience and user engagement What's next for Snap and its customers

Jo Kim - what's a company?

October 19, 2022 16:00 - 41 minutes - 28.5 MB

Come get to know Jo Kim, founder of Lila Games and host of Game Makers. Jo shares his career story,  passion for company culture and hiring "right." Learn why you should consider founding your next studio in India. Jo also shares his thoughts on what a "company" is and how that might change - sooner than you think!

EP 9: Jo Kim - what's a company?

October 19, 2022 16:00 - 41 minutes - 28.5 MB

Come get to know Jo Kim, founder of Lila Games and host of Game Makers. Jo shares his career story,  passion for company culture and hiring "right." Learn why you should consider founding your next studio in India. Jo also shares his thoughts on what a "company" is and how that might change - sooner than you think!

EP 8: How AI drives better mobile data insights

June 22, 2022 14:00 - 33 minutes - 22.8 MB

Melania Calinescu (Head of Data Science, data.ai) discusses how to harness the power of artificial intelligence to drive deep, actionable insights for the mobile app ecosystem.

How AI drives better mobile data insights

June 22, 2022 14:00 - 33 minutes - 22.8 MB

Melania Calinescu (Head of Data Science, data.ai) discusses how to harness the power of artificial intelligence to drive deep, actionable insights for the mobile app ecosystem.

When will Web3 Gaming go mainstream?

May 20, 2022 20:00 - 57 minutes - 39.4 MB

Gaming and Web3 experts; Eric Kress (Gossamer Consulting), Nico Vereecke (BITKRAFT Ventures / The Metacast) and Junde Yu (data.ai) join us to discuss the timing and speed bumps for Web3 Gaming to go mainstream. 

EP 7: When will Web3 Gaming go mainstream?

May 20, 2022 20:00 - 57 minutes - 39.4 MB

Gaming and Web3 experts; Eric Kress (Gossamer Consulting), Nico Vereecke (BITKRAFT Ventures / The Metacast) and Junde Yu (data.ai) join us to discuss the timing and speed bumps for Web3 Gaming to go mainstream. 

Founding a game studio and building a genre-hybrid game, with Shelby Moledina

May 02, 2022 17:00 - 53 minutes - 36.5 MB

Shelby Moledina (co-founder & COO of Double Loop Games) shares her insights on building and leading remote teams, founding and funding a game studio, and building a new genre-hybrid game.

EP 6: Founding a game studio and building a genre-hybrid game, with Shelby Moledina

May 02, 2022 17:00 - 53 minutes - 36.5 MB

Shelby Moledina (co-founder & COO of Double Loop Games) shares her insights on building and leading remote teams, founding and funding a game studio, and building a new genre-hybrid game.

EP 5: Special SXSW Panel "Everyone's a Gamer Now"

April 15, 2022 20:00 - 59 minutes - 40.6 MB

Listen to the 2022 South by Southwest Festival panel about the state of mobile gaming with Travis Boatman (Founder & CEO of Carbonated), Lucy Hoffman (Co-Founder & COO of Carry1st), Shelby Moledina (Co-Founder, COO & Game Director of Double Loop Games), and Chris Uglietta (data.ai). With a variety of backgrounds and stories, this group touches on a range of topics from emerging markets and new growth models, to building new games with new technologies and mechanics. Listen to the end to hear...

Special SXSW Panel "Everyone's a Gamer Now"

April 15, 2022 20:00 - 59 minutes - 40.6 MB

Listen to the 2022 South by Southwest Festival panel about the state of mobile gaming with Travis Boatman (Founder & CEO of Carbonated), Lucy Hoffman (Co-Founder & COO of Carry1st), Shelby Moledina (Co-Founder, COO & Game Director of Double Loop Games), and Chris Uglietta (data.ai). With a variety of backgrounds and stories, this group touches on a range of topics from emerging markets and new growth models, to building new games with new technologies and mechanics. Listen to the end to hear...

Growth and opportunities in the Web3 space, w/ Eric Seufert

March 11, 2022 19:00 - 47 minutes - 32.3 MB

Eric Seufert (Mobile Dev Memo, Investor, Strategist) and Chris Uglietta (data.ai) discuss growth and opportunities in the Web3 space. Please visit the Game Changers page or our YouTube Channel to watch and subscribe to video content: https://www.data.ai/resources/gamechangers https://www.youtube.com/channel/GameChangersSeries

EP 4: Growth and opportunities in the Web3 space, w/ Eric Seufert

March 11, 2022 19:00 - 47 minutes - 32.3 MB

Eric Seufert (Mobile Dev Memo, Investor, Strategist) and Chris Uglietta (data.ai) discuss growth and opportunities in the Web3 space. Please visit the Game Changers page or our YouTube Channel to watch and subscribe to video content: https://www.data.ai/resources/gamechangers https://www.youtube.com/channel/GameChangersSeries

EP1: User Acquisition: The on-going impacts of Apple’s IDFA tracking deprecation.

January 10, 2022 23:00 - 18 minutes - 12.8 MB

Brian Bowman (co-founder & CEO of Consumer Acquisition) shares his view on how the deprecation of Apple’s IDFA has impacted: Traffic Quality Lookalike Audience Impact Onboarding Flow Impact Please visit the Game Changers page or our YouTube Channel to watch and subscribe to video content: https://www.data.ai/resources/gamechangers https://www.youtube.com/channel/GameChangersSeries

EP 1: User Acquisition: The on-going impacts of Apple’s IDFA tracking deprecation.

January 10, 2022 23:00 - 18 minutes - 12.8 MB

Brian Bowman (co-founder & CEO of Consumer Acquisition) shares his view on how the deprecation of Apple’s IDFA has impacted: Traffic Quality Lookalike Audience Impact Onboarding Flow Impact Please visit the Game Changers page or our YouTube Channel to watch and subscribe to video content: https://www.data.ai/resources/gamechangers https://www.youtube.com/channel/GameChangersSeries

Creative is King: How to efficiently develop user acquisition advertising creative in the post-IDFA world.

January 10, 2022 23:00 - 13 minutes - 9.28 MB

In our second episode, we review how to efficiently develop mobile user acquisition creative in light of Apple’s IDFA tracking deprecation. Including: Manage the Creative Journey Analyse Competitive Videos Develop Persona-Led Creative Master the Ad Concept Model Please visit the Game Changers page or our YouTube Channel to watch and subscribe to video content: https://www.data.ai/resources/gamechangers https://www.youtube.com/channel/GameChangersSeries

Creative A/B Testing: We review the latest post-IDFA best practices for mobile user acquisition creative A/B testing.

January 10, 2022 23:00 - 18 minutes - 12.4 MB

Learn how to efficiently optimize mobile user acquisition creative in light of Apple’s IDFA tracking deprecation. Including: Facebook: Android Testing, iOS Testing Google: A/B Testing TikTok: A/B Testing Media Buying Model Post IDFA Campaign Structure Please visit the Game Changers page or our YouTube Channel to watch and subscribe to video content: https://www.data.ai/resources/gamechangers https://www.youtube.com/channel/GameChangersSeries

User Acquisition: The on-going impacts of Apple’s IDFA tracking deprecation.

January 10, 2022 23:00 - 18 minutes - 12.8 MB

Brian Bowman (co-founder & CEO of Consumer Acquisition) shares his view on how the deprecation of Apple’s IDFA has impacted: Traffic Quality Lookalike Audience Impact Onboarding Flow Impact Please visit the Game Changers page or our YouTube Channel to watch and subscribe to video content: https://www.data.ai/resources/gamechangers https://www.youtube.com/channel/GameChangersSeries

EP 3: Creative is King: How to efficiently develop user acquisition advertising creative in the post-IDFA world.

January 10, 2022 23:00 - 13 minutes - 9.28 MB

In our second episode, we review how to efficiently develop mobile user acquisition creative in light of Apple’s IDFA tracking deprecation. Including: Manage the Creative Journey Analyse Competitive Videos Develop Persona-Led Creative Master the Ad Concept Model Please visit the Game Changers page or our YouTube Channel to watch and subscribe to video content: https://www.data.ai/resources/gamechangers https://www.youtube.com/channel/GameChangersSeries

EP 2: Creative A/B Testing: We review the latest post-IDFA best practices for mobile user acquisition creative A/B testing.

January 10, 2022 23:00 - 18 minutes - 12.4 MB

Learn how to efficiently optimize mobile user acquisition creative in light of Apple’s IDFA tracking deprecation. Including: Facebook: Android Testing, iOS Testing Google: A/B Testing TikTok: A/B Testing Media Buying Model Post IDFA Campaign Structure Please visit the Game Changers page or our YouTube Channel to watch and subscribe to video content: https://www.data.ai/resources/gamechangers https://www.youtube.com/channel/GameChangersSeries

Welcome to Game Changers powered by App Annie!

September 09, 2021 15:00 - 56 seconds - 685 KB

Hi - I’m Chris Uglietta and welcome to Game Changers - a mobile gaming video and podcast series powered by App Annie. App Annie is the leader in mobile market intelligence and we are excited to bring you a new outlet to go deep with mobile gaming’s top influencers and leaders to learn about the latest industry trends and opportunities.  With a variety of influential guests and hosts, Game Changers is your spot for actionable intelligence for executives, product managers, and marketers. Eac...