How customer success teams can leverage 'Success Plans'
Gain Grow Retain
English - April 24, 2020 13:00 - 11 minutes - 7.94 MB - ★★★★★ - 34 ratingsEntrepreneurship Business Management b2b saas growth customer success marketing sales software customer imperative enterprise Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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A fun back and forth with Dave Duke of MetaCX around the Idea of 'Success Planning' for customer success teams...
Success planning looks very similar to account planning that's been around for a number of yearsSuccess planning starts within the sales cycle and gets pulled through the customer success team as the customer enters the customer journeyThe 'Success Plan' changes over time as the relationship with the customer changes'Success Plans' should be thought about differently as you overlay them over your customer segmentation
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This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth & retention strategies. Learn more at https://customerimperative.com/
Jay Nathan: https://www.linkedin.com/in/jaynathan/
Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach