If you’re in the accounting and finance world, you’ve probably heard this phrase: “Trusted business advisor.”

The phrase has been used so often that it’s almost a cliché. “CPAs are trusted business advisors.” But what does that really mean? Trusted should be the absolute lowest setting on the bar for determining who we decide to work with.

So what’s the differentiator here? What REALLY sets us apart, as business advisors? Well, our guest today thinks she has the answer.

Amy Vetter is a CPA, an entrepreneur, a business executive, a keynote speaker, and an author. She’s been recognized as one of the Most Powerful Women in Accounting by CPA Practice Advisor and one of the Top 100 Most Influential People in accounting by Accounting Today.

Amy wrote the book Integrated Advisory Services: Expanding Your Accounting Services Beyond the Cloud, the accounting and finance professional’s guide to the future of delivering advisory services to their clients – and the key to doing that, she says, is becoming a “cherished advisor.”

 

Resources:

Learn more at AmyVetter.com Connect with Amy: Twitter | Facebook | LinkedIn | Instagram Integrative Advisory Services: Expanding Your Accounting Services Beyond the Cloud Business, Balance, and Bliss: How the B3 Method Can Transform Your Career and Life Read: “The robots are not just coming, they are already here”

 

 

 

Future-Proof is produced by Podcast Masters

 

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