In this episode I interview Raine Gaisford, who is based in Brisbane, Australia and the founder of a marketing agency called Lime Hub, who are specialists in B2B and strategic digital marketing (www.limehub.com.au).

During the interview we discuss a simple method to ensure each stage of your funnel makes sense based on the previous step, the importance of getting clear on winning strategy first instead of just jumping into a promotion, and the challenges of successfully managing client expectations.

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