Reward-Based Crowdfunding Unwrapped - Celia Pool,DAME
Fundraising Stories with Female Founders
English - May 10, 2019 07:00 - 29 minutes - 26.6 MB - ★★★★★ - 1 ratingInvesting Business investment equity finance women entrepreneurs fundraising crowdfunding venture capital angel investment female founder Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Fundraising expert Julia Elliott Brown, the CEO of Enter The Arena talks with Celia Pool, co-founder of sustainable care brand DAME, about raising £120,000 to finance a pivot into product-based business. Celia highlights the highs and lows of a rewards based raise, the importance of narrative in B2C PR and driving a purpose-led enterprise.
On a mission to make our bathrooms green, Celia co-created the world's first ever reusable tampon applicator, 'D', now stocked in Waitrose and sold in 50 countries worldwide. Her secret to success? A rewards based raise boosted by international media attention.
In this episode you’ll discover…
• The risks and rewards of taking the alternative route and trying the rewards based crowd funding approach
• Why narrative is king when you sell B2C and want to push for PR
• How to protect your purpose-led business from fierce and unforgiving bottom lines
For the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/