From Idea to International Acclaim - Emily Bendell, Bluebella
Fundraising Stories with Female Founders
English - May 24, 2019 07:00 - 41 minutes - 38.1 MB - ★★★★★ - 1 ratingInvesting Business investment equity finance women entrepreneurs fundraising crowdfunding venture capital angel investment female founder Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Fundraising expert Julia Elliott Brown, the CEO of Enter The Arena, talks with Emily Bendell, Founder and CEO of international lingerie brand Bluebella, about raising £2.1 million through angel, government-match and crowdfunding. Emily talks raising on a pivot, hustling to find an investor audience and reframing the question of having a family.
Lingerie entrepeneurship may not be the traditional career for an Oxford PPE grad. But Emily wasn't scared to buck that trend with an underwear business for and by women. From a small direct selling model to a global, profitable success, she's steered her business from strength to strength.
In this episode you’ll discover…
• The highs and lows, ins and outs of raising capital when you’re pivoting a business
• How hustling to find the right investor audience is crucial when you’re peddling a provocative, female focused product
• Why we need to reframe the question of having a family to acknowledge the power of motherhood and the father’s place in the family
For the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/