Hotel Marketing Podcast
261 episodes - English - Latest episode: 14 days ago - ★★★★★ - 54 ratingsWe drive growth for independent hoteliers
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Episodes
161 - Consumer Confidence Is Rebounding But Safety Is Still The Primary Concern
August 21, 2020 14:28 - 54 minutes - 74.5 MBIn our continuing look at consumer sentiment during the coronavirus outbreak, we are beginning to see some positive signs of recovery. After recently taking a major hit from the uptick in COVID cases and the negative media coverage, consumers are beginning to travel again. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans dig into the data from volume 8 of our Sentiment Study and discuss what it means for your hotel. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-mar...
160 - Google’s Latest Ranking Signal Marks A New Age In SEO
August 04, 2020 15:54 - 50 minutes - 69 MBDon't worry, it's not the death of SEO and it's not another portmanteau with some random word strung together with 'geddon', like mobilegeddon. In fact, SEO is very far from being dead and there's new information from Google that should have good marketers very excited. Google is preparing to make a major change to its search ranking algorithm by introducing a new ranking factor known as Page Experience. In this episode, we discuss what the new factor is and how you can prepare your hotel web...
159 - The Top 7 Most Tweetable Pieces of Hotel Marketing Advice You Need Right Now (with Tim Peter)
July 27, 2020 15:58 - 1 hour - 89 MBYou already know that the Fuel Hotel Marketing Podcast is the #1 podcast in the world for all things hotel marketing. But, did you know that there’s another show that the Fueligans enjoy almost as much as our own? Thinks Out Loud with Tim Peter is smart and snappy and offers great insights into marketing strategy and provides valuable business advice. One of our favorite things about the show is how Tim manages to boil down complex ideas into bite-sized pearls of wisdom. We consider Tim to b...
158 - Why Consumer Sentiment Is Heading In The Wrong Direction
July 20, 2020 20:34 - 1 hour - 87.4 MBFuel recently released volume 7 of our consumer sentiment study and it's a real eye-opener. Just when we all thought things were heading in the right direction, the cases of COVID began to increase and the mainstream media changed it's narrative to be very anti-travel. This has had a dramatic impact on consumers and their willingness to book a vacation. In this episode, we take a look at the new data and break it down between people who are in favor of masks vs those who prefer to abstain. Ch...
157 - How Hotels Can Benefit From The Secret COVID Strategies Of Fortune 500 CEOs
July 12, 2020 20:36 - 56 minutes - 77 MBIn the latest issue (June/July) of Fortune magazine, the CEOs of the 2020 Fortune 500 list were asked how the world is going to change due to the COVID pandemic. Here are our big takeaways and how they may impact the hotel industry - with just a smidge of Fueligan humor. SHOW NOTES:
156 - ReviewPro, StayNTouch, and Fuel’s Hotelier Sentiment Study Offers Amazing Recovery Insights
June 27, 2020 18:49 - 58 minutes - 80.3 MBFuel recently performed a study with our friends at ReviewPro and StayNTouch, during which we surveyed 500 hoteliers to gain insight into how they were navigating the COVID-19 crisis. In this episode, we discuss some of our favorite insights and takeaways. SHOW NOTES:
155 - 10 Reasons That Your Hotel Needs A Mobile App and 10 Must-Have Features
June 22, 2020 18:52 - 1 hour - 83 MBAll the way back in episode 3 of the Fuel Hotel Marketing Podcast, we discussed the need for a hotel mobile app. Four years on, the technology has still not been widely adopted beyond the major flags. In this episode, we discuss the myths and challenges regarding mobile apps for hotels and give tangible reasons why every property needs to be making the leap right now. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-155-10-reasons-that-your-hotel-needs-a-mobi...
154 - What Travelers Have To Say About Hotel Recovery
June 15, 2020 20:49 - 58 minutes - 80.1 MBThis episode of the Fuel Hotel Marketing Podcast takes a deep dive into the latest findings from the most comprehensive COVID-19 Consumer Sentiment Data. Every 2-weeks, the fueligans ask leisure travel consumers a range of questions regarding future travel plans. Find out who is going to be traveling, when they will travel, and what types of locations they will travel to. Also, new questions look at guest expectations and show that more than 80% of travelers want to use a mobile app for check...
153 - Why Your COVID-19 Recovery Depends On Your Hotel CRM
June 04, 2020 15:33 - 56 minutes - 77.2 MBThe United States is quickly reopening from the COVID-19 lockdowns and the pent-up demand by travelers is almost palpable. In the Myrtle Beach area alone we are seeing nearly 100% increases in daily revenue,. However, this is not a long term trend, this is a short correction of bookings due to the abbreviated booking window. Today we are going to focus on your CRM system, what it must be able to do, and the immediate-action items for making the most out of your data to drive every booking y...
152 - Examples of Successful Marketing Campaigns During COVID-19 (with Flip.to)
May 19, 2020 16:16 - 1 hour - 88.2 MBDuring this pandemic, marketers have had to throw out their playbook and create new and original marketing campaigns in order to stay top-of-mind with their audience. In this episode, we chat with Ed St. Onge from Flip.to about some of the campaigns his team is seeing on their platform and we discuss the ways in which hotels can tap into nostalgia and memories of past vacations to inspire dreaming and aspiration for future stays. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketi...
151 - Times Are A-Changing: Top 5 Shifts in Consumer Sentiment
May 08, 2020 10:00 - 41 minutes - 56.6 MBFuel has been conducting a series of studies to follow the change in consumer sentiment around COVID-19 travel. We have completed the second study, which included responses from over 10,000 North American leisure travelers, and in this episode, the Fueligans will discuss the biggest changes observed in answers in the 2 weeks since the first study was conducted.
150 - COVID Recovery: 5 Proven Strategies To Recover Your Hotel’s Lost Bookings
May 06, 2020 20:39 - 38 minutes - 53.3 MBThroughout the United States, Europe, and Asia hoteliers have struggled to find the right way to maintain their existing bookings in the face of mandated hotel shutdowns. Collectively billions have been spent to drive bookings and those bookings have all but disappeared… or have the? In this episode, we look at ways to get your bookings back. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-150-covid-recovery-5-proven-strategies-to-recover-your-hotels-lost-...
149 - 5 Amazing Revenue Management Tips To Think About During A Downturn (with Lily Mockerman)
May 01, 2020 14:23 - 47 minutes - 65.5 MBLily is a seasoned revenue optimization veteran and recently launched her own revenue management podcast. In this episode, we tap into her wisdom and discuss 5 revenue management tips that will help you navigate the uncertainty of recovery. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-149-5-amazing-revenue-management-tips-to-think-about-during-a-downturn-with-lily-mockerman/
148 - 6 Ways To Look For Recovery Signals And Make Smarter Decisions (with Screen Pilot)
April 22, 2020 10:00 - 52 minutes - 71.4 MBWhat signals can hotels track to gauge guest readiness to travel again? From a digital marketing perspective, how can hotels get back into the market early to achieve a low-cost share of voice? We tackle these questions and more with the help of our friends at Screen Pilot on this week’s episode f the Fuel Hotel Marketing Podcast. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-148-6-ways-to-look-for-recovery-signals-and-make-smarter-d...
147 - 4 Ways to Drive Growth and Increase Engagement With Your Guest Data
April 19, 2020 20:19 - 50 minutes - 69.1 MBMarketers have become wizards of data collection, masters of data storage, and champions of data management. But for most of us, that’s where the winning stops. The result? A lot of data and not enough guest engagement. The inability to use data in marketing execution across channels has created a significant disconnect between what guests want and what marketers deliver. In this episode of the Fuel Hotel Marketing Podcast, the 20-year marketing veteran of Priceline and Lending Tree, Josh Fra...
146 - A Deep Dive Into Fuel’s COVID-19 Consumer Sentiment Data
April 13, 2020 20:54 - 55 minutes - 75.8 MBFuel recently conducted a consumer sentiment study to more than 10,000 leisure travelers to see how the COVID-19 pandemic is impacting their travel planning. In this episode, the Fueligans dig into the data and discuss ways that your property can take advantage of the situation as we begin to plan for recovery. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-146-a-deep-dive-into-fuels-covid-19-consumer-sentiment-data/
145 - 8 Guest Types Who Will Stay At Your Hotel Right Now And How To Target Them (with Loren Gray)
April 09, 2020 15:54 - 48 minutes - 66.1 MBWhile it may seem that no one is traveling during the COVID-19 pandemic, there are still groups of people that need to stay in hotels for a variety of reasons. In this episode of the Fuel Hotel Marketing Podcast, we look at a handful of guest types and discuss how creativity can not only help you keep the lights on but it may give you a leg up against the competition when things start to get back to normal. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-145-...
144 - The 3 Things Hoteliers Should be Doing with Their COVID-19 Analytics Data Now
April 07, 2020 00:00 - 24 minutes - 33.1 MBYou know the saying...if not now, then when? If you are like the majority of hotels right now, the traffic and revenue being generated online has come to nearly a screeching halt. This doesn’t mean you should be ignoring your analytics data. We are going to cover the three things you need to be doing with your data today. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-144-the-3-things-hoteliers-should-be-doing-with-their-covid-19-analytics-data-now/
143 - Smart Hoteliers Have Updated Their Policies For COVID-19, Here’s How You Can Too
April 06, 2020 02:17 - 47 minutes - 65.4 MBIn times of disaster and social upheaval, such as the COVID-19 struggles today, hoteliers must be both adaptable and transparent with their guests. When we’re in a time of uncertainty, providing customers with a little clarity can go a long way to building a great relationship as well as being a servant to your guest. One of the best ways to put your current and potential guests at ease is through updated policies to help address objections to bookings. Objections such as deposits, cancell...
142 - Now Is The Time: What Should You Be Doing Right Now (with Tammy Carlisle from Milestone)
April 02, 2020 01:19 - 51 minutes - 70.7 MBWe're getting a lot of questions about what folks should be doing right now. The challenge is that a lot of properties are down to minimal occupancy and minimum staff, and marketers are unsure when real recovery will begin or when they should start rolling out campaigns to drive future bookings. Fuel reached out to our friends at Milestone who had written an amazing blog post containing sage advice on how you should be spending your time. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hot...
141 - A Hotelier’s View On How To Market During The COVID-19 Crisis (with Kelly Simmons)
March 31, 2020 21:59 - 37 minutes - 51 MBIn this episode of the award-winning Fuel Hotel marketing podcast, we chat with industry veteran, Kelly Simmons on how her company is tackling the challenges brought on by COVID-19. Kelly gives examples of some of the things Vacation Myrtle Beach has been doing to reduce cancellations and stimulate new business. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-141-a-hoteliers-view-on-how-to-market-during-the-covid-19-crisis-with-kelly-simmons/
140 - Local Listings Updates Best Practices During COVID-19
March 30, 2020 21:13 - 30 minutes - 41.7 MBIn this episode, we go through some simple changes that your property should be making right now to your local listings. Keeping property information up-to-date, especially as cities are changing their protocols. Updating your local listings like Google My Business, Moz, and Yext accounts is the best way to keep your guests in the loop. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-140-local-listings-updates-best-practices-during-covid-19/
139 - How To Nail Hotel Messaging During A Global Crisis
March 26, 2020 20:43 - 31 minutes - 43 MBNow more than ever, the messaging you send your guests is vital to your hotel’s future success. Your hotel messaging could invoke confidence and togetherness or cringe and turn off—you don’t want to be in the latter grouping. If you plan on reaching out, consider the following messaging tactics. We’ll also include hotels and companies that have the right idea for messaging and promoting to consumers during global adversity. SHOW NOTES:
138 - Adjustments To Consider For Your Hotel Advertising Right Now
March 25, 2020 20:43 - 30 minutes - 42.2 MBThese are unprecedented times and they call for us to rethink our advertising approach. In this episode, we discuss some simple considerations that you should be thinking about when updating your hotel advertising. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-138-adjustments-to-consider-for-your-hotel-advertising-right-now/
137 -8 Things Hotels Should Be Doing About The Global Crisis (with Tim Peter)
March 21, 2020 22:15 - 1 hour - 105 MBIn this episode, the Fueligans chat with Industry Guru, Tim Peter, about his advice for hotels and travel industry businesses who are feeling the shock and pain of the past few weeks. Fuel is here for you as we all try to navigate these stormy waters and adjust to the “new normal”. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-137-8-things-hotels-should-be-doing-about-the-global-crisis-with-tim-peter/
136 - Applying Lessons Learned from 9//11 To The COVID-19 Crisis (with Loren Gray)
March 17, 2020 16:07 - 47 minutes - 65.2 MBSorry about the audio quality on this one. We hope that the content is valuable, though. In this episode, we talk to industry guru, Loren Gray about his experiences during the fallout from 9/11 and the lessons he learned from running 5 properties during that crisis. SHOW NOTES:
135 - Google Is Going To Destroy Us All (Starting With The OTAs)
February 26, 2020 13:35 - 1 hour - 94.6 MBAll the way back in episode 47, we asked the question ”Is Google Becoming An OTA?”. Also, in episode 99, we discussed the fact that “Google Is Building A Hotel Marketing Demogorgon”. The scary thing is that this push by Google to get deeper into the value chain of hospitality doesn’t look like it’s slowing down anytime soon and it’s also happening in every major industry. In this episode, we look at some of the things that Google has been working on over the past 5 years and how joining the d...
134 - 5 Things Every Small Hotelier Needs To Be Doing To Compete Today
February 20, 2020 19:47 - 57 minutes - 79.4 MBToday's small hotelier has more to deal with than ever before. OTAs are a must... but eat into the ever-shrinking margin. The flags are getting more aggressive in creating a unique experience. The technology is getting more complicated. However the future is not bleak for the smaller innkeeper who is managing a property under 100 units, be it a hotel, B&B, campground, or quaint retreat. In this episode, we share five things that every hotelier can do right now to complete against the 800lb...
133 - Even More Shocking Revelations Of Hotel Guest Behavior (part 2)
January 29, 2020 17:01 - 1 hour - 84.7 MBThis episode is part two of our look at user behavior and performance on your hotel website. In part 1, we covered the movement of a guest through your site and how they interact with the content. This episode looks at your conversion rate and your overall site performance. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-133-even-more-shocking-revelations-of-hotel-guest-behavior-part-2/
132 - Shocking Revelations Of Hotel Guest Behavior (part 1)
January 20, 2020 22:29 - 1 hour - 86.4 MBAlternative episode titles: You won’t believe what your guests are doing when you’re not looking What your guests are doing when they don’t think you’re watching Your guest just did what? Guest behavior gone wild. Here at Fuel, we constantly preach about reducing friction on your hotel’s website and booking engine to create a seamless user experience. We also often talk on this podcast about how user experience is becoming an increasingly important factor in SEO. A recent article on SEJ got ...
131 - Is It Time To Re-Evaluate Your Booking Engine?
January 13, 2020 21:44 - 58 minutes - 80.5 MBLet’s face it, your booking engine is one of the most important pieces of your marketing strategy. According to the Fuel 2019 Leisure Travel study, 87% of consumers will visit the hotel website prior to making a booking, meaning that if you have a great booking experience, you have a great chance to convert the guest to a direct booking. Why then is it that folks look at the booking engine as a commodity and rest their laurels on an antiquated or ineffective system? In this episode, we dive i...
130 - Why Your Hotel Should Consider Offering Gift Cards
January 09, 2020 09:00 - 55 minutes - 76.5 MBDid you know that Gift Cards are the most requested gift for 13 straight years? Well, it’s true and your hotel can take advantage of this multi-billion dollar opportunity by offering gift cards towards future stays, on-property activities, or food and beverage. It’s great for improving cash flow, capitalizing on last-minute holiday shoppers, but most importantly, gift cards can help you drive more direct bookings and reduce reliance on the OTAs. In this episode of the Fuel Hotel Marketing Pod...
129 - Launching And Managing Your Hotel’s SMS/Text Messaging Campaign
December 17, 2019 19:23 - 57 minutes - 78.8 MBWhy aren’t people leveraging the power of SMS messaging to improve the guest experience and create tighter relationships? Perhaps hotels are scared off by the intimate nature of text messaging or perhaps marketers have finally found an ethical line they’re not willing to cross? We discuss all this and more in the latest episode of the award-winning Fuel Hotel Marketing Podcast. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-129-launching-and-managing-your-ho...
128 - The 5 Ps of Storytelling for Hotels (from Hotel Speak)
December 10, 2019 15:52 - 43 minutes - 60.1 MBIf you’ve ever taken a marketing course, you will probably be familiar with the concept of the 5 Ps of Marketing. The 5 Ps are the standard concepts used to come up with a marketing strategy for your business, and encompass: Product, Price, Place, People, and Promotion. Hotel Speak recently published a great article on a slightly different perspective, geared specifically for the hotel and lodging industry. Here’s the breakdown. SHOW NOTES:
127 - Everything You Need To Know About The California Consumer Privacy Act (CCPA)
November 26, 2019 09:00 - 59 minutes - 81.5 MBBy now you have probably heard the increasing chatter about CCPA. In this episode of the award winning Fuel Hotel Marketing Podcast, we do an overview and try to unpack the new California privacy regulations and what they mean for your hotel. Keep in mind that CCPA is just the beginning and we fully expect to see more legislation coming from other states in the very near future. DISCLAIMER: We are not legal experts and this article and podcast episode are for entertainment purposes only and ...
126 - Top 5 Ways Hotel Operations & Marketing Teams Can Work Better Together (w/ Wil Slickers)
November 19, 2019 09:00 - 50 minutes - 69 MBBridging the gap between the operations staff and the marketing team is an age-old problem that has faced many hotels. In this episode of the award-winning Fuel Hotel Marketing Podcast, we tap into the brain of a bonafide hotel operator, Wil Slickers, and discuss some ideas that may help you to get every team member into alignment and eliminate the silos so that you can better serve your guest. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-126-top-5-ways-ho...
125 - 8 Ways Hotels can Promote Sales During the Off-season
November 11, 2019 09:00 - 51 minutes - 71 MBFilling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy. Hoteliers should be using every platform, including email, social, paid search, and website content, to promote sales during the off-season. As challenging as it may sound, there are several tactics and ideas that you can implement into these platforms for your off-season marketing strategy. Today, we’re going to discuss 8 ways that ...
124 - What Independent Hotels Can Learn From The Flags
October 31, 2019 15:10 - 53 minutes - 73.4 MBIndependent hotels can learn a lot from branded hotels. Once you understand their strategies and limitations in the digital space, you can compete with them. For this episode of the Fuel Hotel Marketing Podcast, we enlisted the expertise of Stephanie Smith from Cogwheel Marketing to tell us about what the brands are up to and how we can outperform them. SHOW NOTES:
123 - The Top 3 Things You Should Be Doing On Social Media
October 04, 2019 15:20 - 1 hour - 96.3 MBIn this episode, we get back to basics with the latest in our hotel marketing 101 series. This time, we discuss social media and identify the platforms and the strategies that make the most sense for your property. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-123-hotel-marketing-101-the-top-3-things-you-should-be-doing-on-social-media/
122 - Hotel Marketing 101: Proactive Website Content Updates That Make Sense
September 20, 2019 15:37 - 1 hour - 89.4 MBFinding content out of date, or not ready to be posted, is one of the most common issues we come across in terms of hoteliers being ready for what is to come. This is not unexpected, many hotel operators are busy dealing with guests, property issues, and a myriad of other urgent issues. Unfortunately, this means the important things that are not urgent, get pushed to the side. If you don’t already know about the Eisenhower’s Decision Matrix by name, you surely have seen it in books like “...
121 - 15 Simple Ways To Refine Your Hotel Ad Targeting
September 12, 2019 14:15 - 1 hour - 85.7 MBIf you’re a hotel marketer, chances are that you spend some of your budget on advertising. Typically, those efforts are deployed in an attempt to drive demand for your property or to harvest the intend that already exists from a person who is looking to take a trip. Most hotel marketers do the basics right. They set up different campaigns and target a defined audience with a specific message. Most people, however, aren’t taking advantage of all of the potential target segments that exist in t...
120 - Should Your Hotel Be Marketing To Generation Z and Millennials?
August 28, 2019 14:26 - 1 hour - 85.6 MBWhat's all the fuss about Millennials and Generation Z? Are they really going to cause the death of life as we know it? Should we be spending our time developing a marketing strategy that specifically targets these increasingly influential enigmas? We tackle all of these tough topics and more in this week's episode fo the Fuel Hotel Marketing Podcast. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-120-should-your-hotel-be-marketing-to-generation-z-and-millen...
119 - Dominate The Competition With These 15 Triggered Messages
August 10, 2019 19:17 - 1 hour - 85.2 MBEffective communication is one of the keys to building a strong relationship with your guests. If you do it correctly, you can build customer loyalty, improve the guest experience, and drive more revenue. In this episode, the Fueligans break down a recent blog article that discusses 15 triggered messages that you should be sending to your guests Based on this original blog post: 15 Triggered Messages Your Hotel Should Be Sending To Your Guests https://www.fueltravel.com/blog/15-triggered-mes...
118 - Breaking Down PPC And Email Trends From Google And Revinate
July 29, 2019 09:00 - 1 hour - 90 MBThis episode is based on a vertical trends report produced by Google as well as Revinate’s latest email marketing trends study. Also see our notes on last year’s study: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-98-takeaways-revinates-2018-global-hotel-email-marketing-report/
117 - What Hotel Marketers Can Learn From Amazon's Secret To Success
July 16, 2019 18:22 - 48 minutes - 67.2 MBIf you tuned in to last week’s episode where we reviewed the 2019 Leisure Travel Study you’ll know we talked a lot about the ever-changing habits of our guests. However, not everything a guest does is constantly changing. In this episode we look at a famous quote from Amazon’s Jeff Bezos and discuss what it means for hotel marketers. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-117-what-hotel-marketers-can-learn-from-amazons-secret-to-success/
116 - You'll Be Shocked By These Insights From The 2019 Leisure Travel Study
July 09, 2019 14:50 - 1 hour - 105 MBEach year, Fuel publishes a comprehensive leisure travel study that takes a look into why people travel and how they make their purchase decisions. The data revealed by the study offers incredible value to the hospitality industry as it provides a clear picture of what people are looking for when they are performing their travel research. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans breakdown the most surprising and the most important stats from the 2019 study and discu...
115 - Top 10 Ways To Drive Direct Bookings Before OTAs Put You Out Of Business
June 24, 2019 13:00 - 52 minutes - 72.6 MBWe recently published an article on HotelExecutive.com where we made the argument that over-reliance on OTAs could become an existential problem for hotels if the economy were to take a downturn. Not that OTAs are bad, but many have become comfortable letting the OTAs drive a significant percentage of their demand. In this episode, we dive into the article and discuss its wider implications. READ THE ORIGINAL ARTICLE HERE: 10 ways to drive direct bookings in 2019 - https://www.hotelexecutive...
114 - 15 Mind-Blowing Stats About Digital Trends In Travel
June 13, 2019 20:43 - 57 minutes - 78.3 MBThis week’s episode is a breakdown of an article from Adobe that was recently published on CMO.com. The article takes a look at several travel-related trends that have been aggregated from numerous sources. The fueligans discuss the merits of each stat and provide insight into the impact they may have on hotel marketers. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-114-15-mind-blowing-stats-about-digital-trends-in-travel/
113 - Hotel Marketing 101: A Beginner's Guide to SEO
June 05, 2019 19:17 - 1 hour - 113 MBThis is the second episode in our hotel marketing 101 series. In this show, we dig into Search Engine Optimization (SEO) and give practical advice about how hotels can drive more direct revenue from organic search. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-113-hotel-marketing-101-a-beginners-guide-to-seo/
112 - Shocking Predictions For HITEC 2019
May 29, 2019 12:07 - 1 hour - 95.9 MBFor many, they think of the annual HITEC Expo and Conference as the “Super Bowl” of hotel technology events. For us, the Super Bowl is the “HITEC” of football games. HITEC is simply that darn great. If you’re in the market for new technology or if you just want to see what cutting-edge trends are going to be the next big thing, you should plan on attending HITEC. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-112-shocking-predictions-for-hitec-2019/