Hotel Marketing Podcast
261 episodes - English - Latest episode: 14 days ago - ★★★★★ - 54 ratingsWe drive growth for independent hoteliers
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Episodes
260 - Maximizing Your Direct Bookings & Revenue with ThinkReservations - LIVE at HITEC 2024
June 26, 2024 11:58 - 24 minutes - 34.2 MBWe're live at HITEC 2024 with special guest Richard Aday, CEO of ThinkReservations! Join us as we learn how boutique properties can drive direct bookings, own search results, and create packages that drive ancillary revenue. Now let's get this show at HITEC started SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
259 - Creating Personal Guest Journeys - LIVE at HITEC 2024
June 25, 2024 12:21 - 37 minutes - 51.4 MBWe're live at HITEC 2024 with special guest Ed St.Onge of Flip.to! Join us as we learn how creating a truly personalized guest journey can expand your property awareness, increase conversion rates, and lead to an amazing RevPAR. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
258 - Universal Analytics Sunset: Don't Lose Your Hotel's Data
May 07, 2024 10:00 - 31 minutes - 42.8 MBThe era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset? SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/
257 - Most Profitable Marketing Channels for Hotels
April 30, 2024 10:00 - 56 minutes - 78.1 MBThere are a near-infinite number of marketing channels vying for your budget, but which ones are worth your limited time and funds? SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/
256 - Key Takeaways From the 2024 Hotelier Sentiment Study
April 23, 2024 10:00 - 40 minutes - 55.5 MBGain insights into the new 2024 Hotelier Sentiment study and the four key takeaways that can directly lead to improvements to your hotel's marketing efforts. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/
255 - How Hotels Can Compete With Airbnb & Vacation Rentals
April 04, 2024 12:40 - 55 minutes - 76.3 MBDo you ever wonder how hotels can compete with the ever-evolving vacation rental industry? In episode 255 of the Hotel Marketing Podcast, we'll reveal the strategies you can use to compete with all types of accommodation choices. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/
254 - 4 Ways To Drive Revenue NOW! - Webinar Recording
March 26, 2024 10:00 - 46 minutes - 63.5 MBIn this episode of the Hotel Marketing Podcast, you'll join TravelBoom on the March 20th webinar where we reveal four strategies to drive instant revenue for your hotel & resort. If you have occupancy or low revenue issues, this is the podcast for you. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/
253 - Top 10 Hotel Marketing Myths Debunked
March 05, 2024 11:00 - 1 hour - 83 MBIn this episode of the Hotel Marketing Podcast, the team at TravelBoom will be uncovering the top 10 hotel marketing myths and deciding which ones are true and which are false. In the news we'll discuss Hilton's continuing efforts to improve their guest mobile experience with real-time messaging. Hilton is leading the way in this area and independent hotels can learn a lot from their success. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast FULL HOTEL MARKETING MYTHS ARTICL...
252 - Hotel Email Marketing Trends of 2024
February 23, 2024 11:00 - 50 minutes - 69.6 MBIn this episode of the Hotel Marketing Podcast, we'll be uncovering the top email marketing trends for 2024 and the latest techniques for engaging guests and getting the most out of your email communications. As an essential part of digital marketing for hotels, emails have the power to nurture guest relationships, generate new leads, and drive repeat business. To compete in this ever-changing, competitive channel, you’ll need not only to master the basics, but to also keep in touch with ind...
251 - The Hidden Dangers of Hidden Hotel Fees (research)
January 23, 2024 11:00 - 36 minutes - 50 MBDid you know 31.5% of travelers will abandon the booking process when hidden fees are discovered? This is the Hotel Marketing Podcast by TravelBoom. And today we will talk about the grave danger of hidden fees and how they impact your overall resort performance. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
250 - How Great Content Leads To Great Hotel Conversion Rates
December 27, 2023 15:42 - 48 minutes - 66.2 MBGood day fellow hoteliers and welcome to the big 250th edition of the Hotel Marketing Podcast! Today's episode is going to dive into why great content is critical to any hotel and how it can help improve your site's overall conversion rate. Great ready, let's go! DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
249 - Generating Demand with Niche Targeting
December 19, 2023 11:00 - 46 minutes - 63.4 MBGood day fellow hoteliers and welcome to episode 249 of the Hotel Marketing Podcast. Today we have an interesting question, “Is catering to a small niche market a secret to success for a hotel?” Well, we’re about to answer that right now... DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
248 - 11 Outdated SEO Strategies That Will Kill Your Hotel’s Rankings
December 04, 2023 11:00 - 43 minutes - 60.2 MBToday we are going to do some search optimization like it’s 2004. If your hotel is still doing these 11 incredibly dated SEO tactics, you're setting yourself up for failure, listen in to see what you should be doing. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
247 - 7 Ways to Double Your Hotel’s Conversion Rate
October 24, 2023 10:00 - 51 minutes - 70.9 MBTransform your hotel site into the ultimate revenue-generating machine with these seven strategies to optimize revenue & RevPAR DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
246 - How Hotels Should Be Using Social Media
October 10, 2023 10:00 - 48 minutes - 66 MBHotels have struggled for years to find the right way to engage guests and drive revenue through social media channels. Today we’re going to make it easy for you with strategies for both paid and organic success. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
245 - 6 Simple Ways To Make GA4 Work Harder For Your Hotel
October 03, 2023 10:00 - 52 minutes - 72.4 MBToday we’re going to share six simple tips to make GA4 work for your hotel. Back in July of this year, everyone realized Google was really, really serious about the switch from Universal Analytics to GA4 and we were all thrown into this new exciting world of analytics. We’ve got a full cast today with Alyssa, Jeremy, and Connor. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
244 - Attracting The Next Generation of Hotel Guests
September 19, 2023 13:59 - 39 minutes - 54.5 MBDo you ever wonder how you can get those zoomers and younger guests to give your property a try? Look no further, that’s exactly what we’re covering in today's episode. Now let’s get this show started. DOWNLOAD THE FULL STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
243 - Your Guests Are Demanding A Loyalty Program, Here's Proof
August 08, 2023 10:00 - 22 minutes - 31 MBThe OTAs have come out with some fantastic loyalty programs to take your guests. Do you have a solution? We do and on today's podcast we dig into Expedia and VRBO's new One Key loyalty program, the 2023 travel study, and what you need to do to keep your guests loyal to you. DOWNLOAD THE FULL STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
242- 5 Things Leisure Travelers Want You To Know - New Travel Study
July 25, 2023 10:00 - 22 minutes - 31.6 MBWhat are the five things leisure travelers need you to know before they book a stay? On this episode of the Hotel Marketing Podcast, we answer that question, directly from the new 2023 Leisure Travel Trends Study. DOWNLOAD THE FULL STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
241 - Secret Hotel Strategies With Remington Hospitality
July 06, 2023 10:00 - 57 minutes - 79.5 MBWhat can independent hoteliers learn from a major hospitality management company? Today we are joined by the Vice President of Digital Marketing for Remington Hospitality, Mauri Berry, to learn the secret strategies they use on their over 120 properties to inspire their team, drive revenue, create a great culture, and maximize performance. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
240 - Will These 5 Tech Trends Change Your Hotel's Future?
June 27, 2023 13:16 - 26 minutes - 35.8 MBThese five tech trends should be first and foremost in your hotel's plan for growth. In today's episode, we look at what's changing and what your hotel needs to do to save time, improve efficiency, and wow your guests. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
239 - 11 Social Media Post Ideas for Hotels
June 13, 2023 10:00 - 30 minutes - 42.1 MBSocial media should be a cornerstone of your hotel's marketing strategy. However, there's a good chance you're not doing it the right way. These 11 tips will get your hotel on the right social footing. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
238 - Recovering From A PR Disaster. What To Do When You Just Did Everything Wrong.
May 30, 2023 10:00 - 33 minutes - 46.5 MBIn today’s podcast we’re going to cover what a hotel can do when they just did something really, really stupid. A hotel has been in the news for canceling existing booked stays and future reservations to make room for a large group of migrants. The PR and political backlash for the property has been extreme. We won't be going into the politics of the situation at all, but will focus on the right, and wrong, way to handle a PR crisis. - 5 Strategies To Address A PR Crisis - 5 A's Of A PR Cri...
237 - Everything A Hotelier Needs To Know About Google SERP Updates and Magi Release
May 23, 2023 10:00 - 56 minutes - 77.1 MBThis episode we have the team from Eight Oh Two Marketing on to talk about the major changes Google is rolling out with Project Magi that will impact hotel search. Tune in for what's in-store and what your hotel can do now to be ready for the big changes ahead. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
236 - Traveler Sentiment Insights: 4 Things Every Hotelier Needs To Do In 2023
May 09, 2023 10:00 - 21 minutes - 29.5 MBIs your hotel ready for what's coming in 2023? Major shifts are on the way and the data from TravelBoom's latest Leisure Travel Sentiment study is shining the light on what hoteliers need to know. In Today's episode we're covering four things every hotelier needs to do this year, to survive and thrive in the future. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
235 - 5 Tricks To Make Your Hotel Instagram-Worthy
April 28, 2023 18:13 - 19 minutes - 27.4 MBToday on the Hotel Marketing Podcast your friends at TravelBoom are going to share five simple tricks you can put in place with just a little effort and a small budget that will have a big impact on your hotel's social engagement. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
234 - Key Insights from the Hunter Hotel Conference For The Independent Hotelier
April 04, 2023 10:00 - 36 minutes - 50.4 MBTravelBoom attended the renowned Hunter Hotel Conference in Atlanta this month and uncovered several key insights that will help independent hoteliers and vacation rental managers improve their relationship with investors and tackle the key concerns of the hotel industry's financial backers. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
233 - SEO Essentials: Your Guide to the Top 5 Strategies for Hotel Victory in 2023
March 30, 2023 14:55 - 20 minutes - 28.6 MBIs your hotel struggling to fill vacancies and generate revenue? Are you missing out on potential guests because of ineffective SEO strategies? In this episode, we'll discuss five must-implement SEO strategies for hotels in 2023 that can transform vacancy to victory. These simple changes can result in massive improvements in bookings and revenue, and anyone can fully implement them. Tune in to learn how to turn up your hotel's bookings and achieve success in the competitive hospitality indust...
232 - How ChatGPT and AI Will Shake Hotel Marketing to the Core
February 07, 2023 11:00 - 1 hour - 90.5 MBToday we have a pretty interesting, and pretty scary episode. OpenAI’s ChatGPT has been hitting the world by storm since it’s launch in late November 2022 and the ramifications to marketers are well… profound. We’re going to dive into the ins and outs of what ChatGPT is and what we all need to know so hoteliers can adapt and make the most of this groundbreaking technology.
231 - 5 Simple & Free Tests To Optimize Your Hotel Website
January 31, 2023 20:53 - 18 minutes - 25.8 MBWelcome to episode 231 of the Hotel Marketing Podcast. In this short fuze edition of the podcast, we are going to go over 5 easy tests that you can launch today (or tomorrow if you’re busy) and start seeing an improvement in your hotel’s online conversion rate. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
230 - The Headless Hotelier, Better Conversions Through Headless Web Development
January 16, 2023 11:00 - 23 minutes - 32.3 MBIn today’s episode of the Hotel Marketing Podcast, we are going to tackle building headless websites, what they are, and why they are critical for successful hoteliers moving into the future. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
229 - 5 Trends For Your Hotel's Email Marketing in 2023
December 27, 2022 11:00 - 20 minutes - 28 MBThe top email marketing trends for 2023. As an essential part of digital marketing for hotels, email marketing has the power to nurture guest relationships, generate new business and drive repeat business. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
228 - Watch Out For The ADA Ambulance Chasers!
December 01, 2022 14:00 - 21 minutes - 29.9 MBWatch out for the ADA Ambulance Chasers! Our industry, and us specifically, have seen an uptick in hoteliers getting served civil suits for their website not being accessible to those with special needs. This can be very costly and very time-consuming, not to mention being very detrimental to your guests. Today on the podcast I am going to walk you through what we have seen, what you can do, and how you can ensure you stay accessible to all and adhere to ADA and WCAG 2.1 guidelines. DOWNLO...
227 - TravelBoom Short Fuze: Demand The Reporting Your Hotel Needs to Succeed
November 08, 2022 11:00 - 16 minutes - 22.8 MBIn this edition, on November 8th, 2022, I'm going to cover what you should DEMAND from your analytics in 2023. Not request, not ask nicely, but DEMAND. As we dig in you'll see why demanding these three items from your reporting team will lead to great success for your hotel or resort in the new year. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
226 - Three Questions That Will Make or Break Your Hotel’s Black Friday Success
October 25, 2022 10:00 - 36 minutes - 50.3 MBGet ready ladies and gentlemen, Black Friday and Cyber Monday is here and if past years are any indication, 2022 is going to be another gang-buster year for hoteliers. In today’s episode of the Hotel Marketing Podcast, we are going to revisit an article from last year laying out the ideal hotel plan to maximize revenue from customers when they already have their wallets out for some of the best sales of the year. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel S...
225 - Stop Including OTAs in your Hotel’s OTA Strategy
September 20, 2022 10:00 - 35 minutes - 48.6 MBThe premise is pretty straightforward, OTAs don’t have to be the cornerstone of your booking strategy. Sure there’s a place, but not at the expense of a direct booking. Today we will dig into one of our favorite topics, the OTAs… More specifically how you can leverage the OTAs to drive direct bookings over the long term. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
224- TravelBoom Short Fuze: Hotel Budget Season Is About To Get A Shake Up
September 13, 2022 10:00 - 13 minutes - 18.2 MBIn today’s episode of the Hotel Marketing Podcast, we cover budget season. It’s already on everyone’s mind and most hoteliers have already started putting the figures together. However, if you’re simply regurgitating your 2021 or 2022 budget with a few updates, you’re going to be missing the mark. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
223- TravelBoom Short Fuze: It's The Economy Stupid
August 23, 2022 10:00 - 15 minutes - 21 MBWelcome to the TravelBoom Short Fuze! This is a bite size episode of the Hotel Marketing Podcast that gives you the data to make smarter decisions. Today’s episode we cover James Carvelle’s famous quote, “It’s the economy stupid.” James was talking about the 1992 presidential election, but his words ring true for those in the travel space today. Here’s the situation. In our latest edition of the Leisure Travel Trends Study one fact stood out above all others. Only 13.5% of travelers co...
222 - Key Takeaways From The 2022 Leisure Travel Trends Study
August 17, 2022 17:28 - 38 minutes - 52.3 MBThe new 2022 Leisure Travel Trends Study reveals concerning insights into how travelers are changing their planning and vacation trends in response to rising costs. Hoteliers should pay close attention and adjust their marketing strategies to attract the changing needs of today's travelers. DOWNLOAD THE STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
221 - Three Ways To Save Your Existing Bookings
July 26, 2022 10:00 - 54 minutes - 74.5 MBLeisure travel studies have recently proven that over one third of all booked vacations might be cancel due to rising costs. In today's episode we cover three psychological strategies to save your hotel's bookings as well as several specific tactics you can put in place today. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
220 - TravelBoom Book Club - Building A StoryBrand
June 28, 2022 10:00 - 1 hour - 99.9 MBJoin Pete DiMaio, Stuart Butler, and Alex Husner as they discuss Donald Miller's #1 best seller, Building a Storybrand on this edition of the Hotel Marketing Podcast. In this episode the cast shares the secrets from the book on how your hotel can create a compelling story to make your guest the hero of their vacation. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
219 - 5 Social Media Tips For Hotels + 3 Things to Always Avoid
May 31, 2022 10:00 - 39 minutes - 54.8 MBAs a hotel, the thought of establishing a social media presence from the ground up can be daunting. Even for seasoned social media professionals, concocting creative and engaging social content can seem exhausting. Well, fret no more. Our team of hotel marketing experts collaborated with some of our top hotel social media clients to compile a complete list of social media post ideas for hotels. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
218 - Boost Your Hotel’s Local Ranking With These Five Tips
May 17, 2022 10:00 - 48 minutes - 66.6 MBYour local profile and rankings are a critical step to ensuring your hotel is maximizing your potential impression share to guests. We have a comprehensive article with the 12 things every hotel should do at https://www.travelboommarketing.com/blog/local-seo-for-hotels/ and today we are going to look at five of the items on the list. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
217 - New Study Reveals Traveler Concern Over Rising Prices
May 03, 2022 10:00 - 42 minutes - 57.9 MBWell, today we have somewhat of a somber edition. TravelBoom just wrapped up a customer sentiment study and received over 2,000 responses regarding how rising prices are, and will continue, to impact leisure travel. The data is a little bit concerning and you'll want to take your time with this episode. The full research can be found at https://travelboommarketing.com/risingprices. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
216 - Are Pesky Humans Getting In The Way Of The Travel Experience?
April 12, 2022 10:00 - 52 minutes - 71.4 MBToday on the Hotel Marketing Podcast we’re going to be talking about an interesting question? Do humans add value to the travel experience? If you look at the surging growth of vacation rentals, where human contact is minimal, the answer is yes. However if you ask hotel guests, a friendly staff is one of the most valuable attributes of a property. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
215 - Building a Hotel Digital Marketing Strategy From Ground Zero
April 05, 2022 10:00 - 57 minutes - 78.8 MBOn today’s episode of the Hotel Marketing Podcast we’re going back to the root of everything and work on our fundamentals. Just like with sports, if you find yourself struggling or are just getting started, mastering the fundamentals is the key to winning. In the case of a hotel’s digital marketing strategy, the 1st thing you need to do is actually have one. Ground zero, starting with nothing, at the bottom, with only opportunities ahead of us. This is where Emily Dailey and the team at...
214 - Why Hotels Need A Great Creative Strategy
March 08, 2022 11:45 - 46 minutes - 63.3 MBIn this episode of the Hotel Marketing Podcast we dive deeply into a topic we have not yet covered on the show, the importance of great creative. It is critical to make sure the creative design and message you put forth matches your brand and is consistent across all your channels. We'll be diving deep into the creative process with our guest Nick McNeill, Interactive Director at the Brandon Agency. Nick will be walking us through why creative matters and how your investment in creative ca...
213 - These Five Vacation Rental Secrets Can Transform Your Hotel’s Marketing
February 15, 2022 11:00 - 59 minutes - 81.5 MBIn this episode of the Hotel Marketing Podcast we are joined with two incredibly special guests, Alex Husner and Annie Holcombe of the Alex & Annie Podcast. These are the two real women of vacation rentals and they’re here to teach me a thing or five about what hoteliers have been missing when it comes to travel marketing. We talk all the time about breaking down the silos between marketing and operations, but what about the silos between the accommodation choices today’s travelers have in t...
212 - The Year 2002 Called And Wants It’s Photos Back: How To Fix Your Hotel Photography
February 01, 2022 11:00 - 39 minutes - 54.5 MBPhotography is one of the very most important elements of a hotel site to help drive conversion, other than the obvious booking engine, clear calls to action, and a great rate strategy. Photography is also just like any other physical asset your property manages. From the alarm clocks in the room to the chairs in the conference center. From the staff uniforms to the linens. It all has a shelf-life and, just like your physical assets, you should be planning for when you need to update your ...
211 - Is the latest iOS update the death of Facebook marketing for hotels
January 25, 2022 11:00 - 25 minutes - 35.7 MBApple’s iOS 14.5 update is a big update that impacts web marketers across all spectrums. The new privacy settings, which have over half of iPhone users opting out of tracking, is going to cause some significant changes in how we market, and remarket. Facebook marketing is going to be impacted specifically. If you haven’t been running Facebook ads lately or experimenting for yourself, you may not have an idea how the update has actually affected website remarketing audiences. On today’s e...