‘Young people don’t know advisers care because we don’t tell them’

In this episode, senior reporter Ruby Hinchliffe sits down with the founder and co-founder of Money Means, Helena Wardle and Chanelle Pattinson. They talk about how financial planners can engage with the younger generation, an audience barely explored by the sector and which still doesn't understand the value of financial advice. Largely because the industry hasn't cracked how to explain it to them.

The FTAdviser Podcast is the podcast for financial advisers, brought to you by FTAdviser. Each week, FTAdviser is joined by guests from the industry to discuss the week in news and pressing industry issues.

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