How premium brands can deliver on their consumer promises
From Pot to Popular
English - May 05, 2021 11:00 - 33 minutes - 30.8 MBMarketing Business Entrepreneurship marketing cannabis pot public relations Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Raymond Chang: What role does AI play in cannabis cultivation?
Next Episode: Opportunities in Europe’s Cannabis Marketplace
When you think about premium cannabis, what comes to mind? Meticulously grown flower with a sweet aroma and distinct terpene profile? Luxurious THC-enriched body oils to soothe everyday aches and pains? What if we told you that the future of premium edibles may lie in French pastry? In this episode, we speak to Sebastien Centner, co-founder of Hervé Luxury Edibles, the world’s first luxury cannabis edibles company. Sebastien walks us through the time-intensive process of developing consistent and quality edibles, why Las Vegas was the optimal market to launch a premium product and how luxury products can pique the interest of the everyday cannabis consumer.