From Pot to Popular artwork

From Pot to Popular

134 episodes - English - Latest episode: over 1 year ago -

An inside look into how leading entrepreneurs, executives, and journalists are bringing cannabis into the mainstream. Join host Rosie Mattio, founder of MATTIO Communications, for unfiltered conversations about the highs and lows of growing a business in this rapidly changing industry.

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Episodes

Kyle Sherman: The evolution of cannabis retail platforms and how they impact customer experiences

November 02, 2022 12:00 - 36 minutes - 33.6 MB

With more states beginning to open legal cannabis markets, the needs of dispensaries are shifting, and technology providers have struggled to keep up. Evolving consumer demands and regulations require retailers to stay agile and efficient, and ineffective software can hamper a business's scalability and long-term growth. In this episode, Kyle Sherman, Founder and CEO of Flowhub, discusses the cannatech company’s new intuitive, flexible, and performant solution — Flowhub Maui — focused on help...

Brandon Wiegan: The Future of Cannabis Consumption

September 28, 2022 17:10 - 32 minutes - 29.8 MB

The pace of innovation and change in the cannabis industry is relentless, so remaining eager and adaptable is key to ensuring success. As regulations evolve at the state and federal levels, opportunities have arisen for operators to attract new customers, educate both experienced and inexperienced consumers on cannabis, and provide memorable and elevated experiences through consumption lounges. With lounges set to open in Nevada this year, operators are looking to create safe, clean atmospher...

Brandon Wiegand: The Future of Cannabis Consumption

September 28, 2022 17:10 - 32 minutes - 29.8 MB

The pace of innovation and change in the cannabis industry is relentless, so remaining eager and adaptable is key to ensuring success. As regulations evolve at the state and federal levels, opportunities have arisen for operators to attract new customers, educate both experienced and inexperienced consumers on cannabis, and provide memorable and elevated experiences through consumption lounges. With lounges set to open in Nevada this year, operators are looking to create safe, clean atmospher...

Brian Vicente: Establishing Global Cannabis Policy

September 07, 2022 15:21 - 22 minutes - 20.3 MB

Midterm elections are drawing closer while voters are preparing for ballot initiatives on cannabis in Maryland, Arkansas, North Dakota, South Dakota, Missouri and Oklahoma. The upcoming votes may carry large implications when forecasting the future for the legalization of cannabis in the United States. What’s the next move for U.S. policymakers if cannabis becomes legal in 25 states? In this episode, Brian Vicente, Founding Partner of Vicente Sederberg LLP, discusses lessons learned from his ...

Scott Grossman: Investing In The Cannabinoid Conversation

August 31, 2022 15:52 - 29 minutes - 26.8 MB

With every passing moment, emerging industry innovators are looking for new ways to penetrate the market and create new distribution channels. As the cannabis space continues to develop, new businesses continue to pop up, but how exactly does a 150-year-old brand adapt and identify a path to success? In this episode, Scott Grossman, corporate development vice president for Turning Point Brands, reflects on his early experiences in the cannabis reform space, emphasizes the importance of brand ...

Propelling the cannabis industry forward while growing the payments ecosystem

August 10, 2022 16:40 - 18 minutes - 17.2 MB

Cannabis entrepreneurs face a number of challenges with cash management while navigating a strict financial framework preventing most major banks from working with the cannabis industry. Passing the SAFE Banking Act would open doors for more financial institutions to assist cannabis operators, but will that immediately solve all of the industry’s payment processing problems? In this episode, Daniel Muller, CEO and Founder of Aeropay, explains how his company evolved from providing payment sol...

Tyneeha Rivers: Investing in the people that power the cannabis industry

August 03, 2022 12:00 - 14 minutes - 13.7 MB

The success of any industry is largely dependent on those who work in it and the cannabis industry is certainly not exempt. Dynamic leaders in the human resources field are needed to put the best candidates in a position to succeed as a company grows and evolves. In this episode, Tyneeha Rivers, chief people officer at Curaleaf, highlights the qualities she looks for in a potential Curaleaf team member, discusses the retention strategies needed to retain high-performing talent and examines wh...

Warren Bobrow: Putting simplicity first when crafting the perfect cannabis beverage

July 27, 2022 12:00 - 19 minutes - 17.4 MB

The cannabis beverage sector is becoming increasingly competitive with each new product, offering a wide variety of seltzers and infusions to consumers across the company. With this in mind, brands looking to break into the beverage space must enter with a unique, distinguishing perspective to stand out. In this episode, Warren Bobrow, founder of Klaus, discusses how his brand’s cannabis beverages differ from the rest. He emphasizes the need for simplicity in recipes and sourcing high-quality...

Aaron Miles: Scaling brands in the ever-changing cannabis landscape

June 22, 2022 12:00 - 26 minutes - 60 MB

Inconsistent regulations, ever-evolving markets and rapid growth across sectors mean that cannabis companies do not and cannot operate in the same way as traditional, mainstream brands. In this episode, Aaron Miles, chief investment officer at Verano, discusses his experience in taking two cannabis companies public, expanding the brands nationally and navigating industry pain points. He highlights the necessary changes cannabis companies must make in order to run efficiently and shares the nu...

Jeffrey Graham: Maximizing cannabis brands’ retail reach by leveraging targeted data

June 08, 2022 19:35 - 21 minutes - 20 MB

Cannabis brands and dispensaries have traditionally lacked access to retail data in comparison to mainstream industries. In this episode, Pistil Data CEO Jeffrey Graham explains how he combined his expertise in analytics with his experience at Twitter and Google to revolutionize the way cannabis brands pinpoint promising sales opportunities and understand their local competition through targeted data. Jeffrey also shares his insights on successfully fundraising at this stage of the industry a...

George Mancheril: Addressing cannabis industry pain points through fintech lending

June 01, 2022 12:00 - 25 minutes - 23 MB

The cannabis industry has experienced astounding growth over the past several years, but has done so with both hands tied behind its back. Cannabis operators are still barred from accessing institutional capital, thanks to the plant’s federally illegal status. Fortunately, there are a number of lenders navigating around these challenges and connecting cannabis businesses to the capital they need to thrive. In this episode, George Mancheril, CEO of Bespoke Financial, discusses his company’s mi...

Dina Rollman: Using cannabis licensing litigation to uplift aspiring operators

May 31, 2022 16:31 - 30 minutes - 28.1 MB

Taking your cannabis dreams from idea to reality takes many more steps than entrepreneurs realize, starting with an often complicated licensing process. In this highly regulated industry, the guidance of a cannabis-focused lawyer can make all the difference. In this episode, Dina Rollman, SVP of Government and Regulatory Affairs at Green Thumb Industries, discusses the critical role she played in building up cannabis in the Midwest through litigation and fostering diversity in the space. She ...

Sam Andras: Providing turnkey solutions to cannabis cultivators

May 18, 2022 12:00 - 25 minutes - 17.4 MB

The cannabis industry is nothing without its cultivators. With increasing demand around the country, it is more essential than ever to optimize cultivation operations and provide top-tier expansion capabilities. In this episode, Sam Andras, executive vice president of professional services at urban-gro, discusses how urban-gro sets itself apart in the Controlled Environment Agriculture (CEA) sector. Providing a spectrum of CEA offerings including facility design, engineering, integrated culti...

Kim Jage: Reimagining cannabis trade shows

May 11, 2022 12:00 - 24 minutes - 16.9 MB

As the cannabis industry matures and more states come online for recreational sales, it is more essential than ever that leaders from around the country collaborate, network and share solutions for cannabis pain points. Like traditional CPG industries, trade shows are an effective and essential avenue to bring together the leaders of the cannabis industry and discuss the issues of today. In this episode, Kim Jage, co-founder of Jage Media, the creators of the MJ Unpacked trade show, discusses...

Olivia Alexander: Cannabis product innovation with a female focus

April 20, 2022 12:00 - 32 minutes - 29.9 MB

Women make up a significant consumer demographic in cannabis, yet remain underrepresented in both positions of leadership and product selection on dispensary shelves. Female entrepreneurs in cannabis are essential to pave the way for future leaders and create products designed specifically for women. This episode features Olivia Alexander, CEO of Kush Queen, a female-focused luxury cannabis brand. Olivia shares her journey from budtender to CEO and explains the importance of women breaking ba...

Travis Goad: Funding a growing industry through commercial real estate lending

April 06, 2022 12:00 - 25 minutes - 23.6 MB

Raising capital in an industry that is federally illegal is no easy feat. Fortunately, commercial real estate lenders have allowed the industry to grow and thrive by providing reliable fundraising alternatives to cannabis ventures unable to access institutional capital. This episode features Travis Goad, managing partner at Pelorus Equity Group, the longest-running commercial real estate lender in the cannabis sector. Travis discusses the company’s unique approach to funding cannabis business...

Cyo Nystrom: How unique products can break down cannabis and sexual health stigmas

March 30, 2022 12:00 - 34 minutes - 31.7 MB

Like cannabis, the stigmas around intimate health—especially for those with vaginas—often keep consumers from purchasing products that would improve their daily lives. At the intersection of these two sectors, brands like Quim work to break down barriers and develop products that leverage plant-based wellness to address the sexual health issues faced by many. In this episode, Cyo Nystrom, co-founder and CEO of Quim, talks about her journey from making homemade topical products to scaling a su...

Ben Gaines: Keeping the brand vision at the forefront of cannabis operations

March 23, 2022 12:00 - 26 minutes - 24.1 MB

How does an Oregon edibles brand become one of the leading brands in the United States? In this episode, Ben Gaines, director of marketing at WYLD, discusses how the brand grew their simple concept of a quality cannabis gummy to a coveted national brand. He outlines the essential company qualities that bring a vision to reality, including responsiveness, passion, integrity and commitment to consumer engagement. He also explains WYLD’s dedication to social impact and clear steps to make a diff...

Ari Mackler: Allowing science to define cannabis product innovation

March 16, 2022 12:00 - 32 minutes - 30.2 MB

When it comes to product innovation in cannabis, it is essential to keep science at the forefront to ensure quality and consistent experiences. Considering how numerous patients and consumers use cannabis in their daily routines, it is vital to fully leverage existing cannabinoid research and the expertise of cannabis scientists during the R&D process. In this episode, Ari Mackler, chief product officer at PLUS Products, discusses how his expansive background in science, academia and medicine...

Scott Kenyon: Cultivating best practices for human resources in cannabis

March 09, 2022 13:00 - 28 minutes - 26 MB

While many industries have been grappling with the “Great Resignation,” employees around the country are clamoring for cannabis employment in all sectors. With this influx of interest comes a need for state-of-the-art human resources and human capital management to support cannabis operators and their employees. In this episode, Scott Kenyon, CEO of Wurk, shares key insights as the leader of the largest payroll and HCM software provider in cannabis. He shares how cannabis business human resou...

T. Andrew Brown: How can states weave social equity into cannabis legislation?

March 02, 2022 13:00 - 27 minutes - 24.9 MB

Like any emerging industry, legal cannabis will not be able to reach its full potential without the support of lawyers in all sectors. In this episode, T. Andrew Brown, president of AWH New York and president of the New York State Bar Association, offers his unique perspective as an attorney on the future of cannabis in the state of New York and beyond. As New York begins to establish the framework of its legal market, he emphasizes the importance of embedding social equity components into le...

Ryan G. Smith: Creating the tech infrastructure driving cannabis retail growth

February 23, 2022 13:00 - 27 minutes - 25.5 MB

The cannabis retail ecosystem is nearly unrecognizable compared to its earliest iterations, and much of the sector’s growth can be attributed to LeafLink, the industry’s largest B2B wholesale platform. In this episode, Ryan G. Smith, co-founder and CEO of LeafLink, discusses his early days as an entrepreneur, why cannabis was a thrilling prospect for his next venture and how the company has successfully scaled and matured alongside the industry. Touching on the importance of building the stro...

Len Tannenbaum: Paving the way for institutional cannabis banking

January 26, 2022 13:00 - 30 minutes - 28.1 MB

Despite its presence as a major emerging industry in the United States, cannabis has long lacked a key component to legitimizing its place in the mainstream business community: streamlined banking. In this episode, Len Tannenbaum, Founder and CEO of AFC Gamma, discusses his journey to becoming the head of the largest NASDAQ-listed cannabis investment firm and an influential figure in cannabis banking. Len explains AFC’s goals of bringing tailored expertise into the cannabis banking space and ...

Brady Cobb: How will cannabis regulations take shape in 2022 and beyond?

January 05, 2022 13:00 - 42 minutes - 39.2 MB

Federal cannabis regulation in the United States is not an “if,” but a “when.” With legislation like the SAFE Banking Act still on the table in Congress, access to traditional financial services for cannabis operators is inching towards being a reality. In this episode, Brady Cobb, policy advocate and CEO of Bluma Wellness, explains where cannabis stands in Congress and what needs to happen in order for the SAFE Banking Act to pass. As a successful cannabis entrepreneur, he also shares his ad...

Kim Rivers: Keeping customer relationships at the forefront of your growth strategy

December 15, 2021 13:00 - 37 minutes - 34 MB

How does a brand go from being a startup to the largest MSO in its industry? In cannabis and beyond, it takes intelligent leadership and a constant feedback loop with consumers to grow to such impressive heights. In this episode, Kim Rivers, CEO of Trulieve, talks about how Trulieve prioritizes connecting with their consumers to ensure customer trust and allow the business to take root in a variety of markets. She discusses the necessity of embracing the changes and fast-paced nature of the i...

Josh Radbod: Banking and compliance are the keys to cannabis industry growth

December 01, 2021 13:00 - 15 minutes - 13.9 MB

The cannabis industry faces a multitude of challenges, from sporadic legalization across states to inconsistent regulations. The lack of federal legalization has created a glaring problem in the financial sector of the industry. Without access to banking and payment opportunities, cannabis operators often struggle to expand the way that they want to, thus hindering the growth of the industry as a whole. In this episode, Josh Radbod, co-founder and CEO of the PBC Conference, explains the ways ...

Max Simon: Educating cannabis professionals to build up industry standards

November 24, 2021 13:00 - 29 minutes - 27.5 MB

All established industries have some level of baseline best practices. But with cannabis only a decade into its legal years, new recruits entering the space often lack experience, knowledge and basic proficiencies from the start, making it difficult for all industry players to be on the same page. Max Simon, CEO and founder of Green Flower, recognized this problem and created the tools to address it. In this episode, Max talks about the need for standardized baseline knowledge for all profess...

Troy Datcher: What can cannabis learn from traditional CPG?

November 03, 2021 12:00 - 31 minutes - 28.9 MB

There are brands that have lasted for a hundred years. Household names like Procter and Gamble or Clorox are prime examples of traditional CPG companies that continue to succeed because of their strong foundation. With the right strategies and a strong team, CPG brands in cannabis can establish the same names for themselves. In this episode, Troy Datcher, CEO of The Parent Company, shares his insights on what the cannabis industry can learn from CPG, and vice versa. With 30 years of experienc...

Gary Santo: Beyond donation: how MSOs can make cannabis a more equitable space

October 13, 2021 09:00 - 20 minutes - 18.7 MB

Social equity and the cannabis industry go hand-in-hand. Given cannabis’ controversial and discriminatory past, it is essential for leading operators to give back to communities that have been the most impacted by the War on Drugs. In this episode, Gary Santo, CEO of TILT Holdings, talks about his company’s unique approach to partnerships and supply chain and delves into the historic partnership TILT has created with the Shinnecock Nation of New York. He explains how MSOs like TILT can do mor...

Cathy Corby Iannuzzelli: How streamlined payment methods pave the way for cannabis growth

September 29, 2021 11:00 - 22 minutes - 20.6 MB

In a fledgling industry like cannabis, unexpected challenges can arise as retailers work to maximize their full potential. One such issue is that of payment. Cannabis is a traditionally cash-based industry and many mainstream credit cards will not allow for the purchase of a federally illegal product. ATMs at dispensaries are at risk of transaction fees and scammers, and only accepting cash can inhibit a retailers’ ability to upsell. In this episode, Cathy Corby Iannuzzelli, Co-Founder and Ch...

Mladen Barbaric: What does it mean to scale in the vape sector with safety and innovation in mind?

September 22, 2021 11:00 - 36 minutes - 33.8 MB

Up to 90% of cannabis consumed is inhaled—people just prefer smoking. With vaporizers gaining more and more traction in the cannabis space, new technology is needed to keep safety at the forefront of the trend. In this episode, Mladen Barbaric, Founder and CEO of Airgraft, explains his company’s unique approach to vape innovation and their push to create an affordable product amidst a competitive market. He talks about the need for trustworthy vape offerings in the market, the importance of s...

Matt Melander: How infused beverages normalize cannabis

August 25, 2021 11:00 - 21 minutes - 19.5 MB

Gathering around a few drinks with friends is an elemental part of our social lives. While alcohol has a foothold in the adult beverage category, the cannabis beverage sector is growing, giving consumers another option for their drink of choice in a social or private setting. In this episode, Matt Melander, President and CFO of LEVIA, the brand behind the #1 selling infused seltzer available in over 100 dispensaries in Massachusetts, talks about the explosive growth of the sector and the ways...

Kristi Price: “Filling the gap” of POC in the cannabis industry

August 18, 2021 11:00 - 26 minutes - 24.3 MB

The cannabis industry in the United States has deep roots in Black American culture, and yet the growing legal market lacks representation of the very communities that built these foundations. As the industry continues to evolve, it is essential that BIPOC cannabis professionals, as well as those interested in breaking into the industry, are involved in the development of the very policies that will affect them. In this episode, Kristi Price, founder of KRMA Media Inc. and the Black CannaConf...

Vishal Rungta: What does it take to bring a quality product to scale?

August 04, 2021 11:00 - 34 minutes - 31.2 MB

As brands grow in scale and expand into new markets, it can be challenging to maintain a consistent level of product quality. All too often, expanding is a big risk for businesses—executives need to be strategic in order to help their product succeed in new markets. Vishal Rungta, CFO, President, and Co-Founder of C3 Industries, is an expert on successful brand expansion and quality control. In this episode, Vishal gives his insight on developing a unique brand experience and the importance o...

Jigar Patel: How can cannabis operators cut through the red tape?

July 14, 2021 11:00 - 21 minutes - 19.7 MB

Legal cannabis businesses are being met with unmatched consumer and investor interest as the industry continues to mature, but many companies are still hampered by archaic regulations. Many entrepreneurs in the space continue to advocate for sweeping regulatory reforms, but which laws will actually allow cannabis companies to operate like their mainstream counterparts? In this episode, Jigar Patel, Co-Founder and Co-CEO of NorCal Cannabis Co., discusses the advantages of having legacy knowled...

Everett Smith: Bringing an athlete mentality into the world of cannabis entrepreneurship

July 07, 2021 11:00 - 22 minutes - 20.7 MB

Work ethic, accountability, and pushing through challenges—all lessons from a life as an athlete that translate to the world of cannabis entrepreneurship. Everett Smith started his career as a professional basketball player before transitioning to the cannabis space, carrying this athlete mentality with him the whole way. In this episode, Everett Smith, Co-Founder and CEO of Presidential Cannabis Co., gives his advice on identifying needs in the market, building a premium brand, and engaging ...

Chondita Dayton: How are brands successfully bringing cannabinoids into daily wellness routines?

June 30, 2021 11:00 - 29 minutes - 27.3 MB

By now, most people know about CBD products and its many potential benefits, but only one third of those individuals have actually given cannabinoids a try. This statistic reflects a major opportunity for CBD brands to fill in that gap and bring the benefits of CBD to a much wider audience. In this episode, Chondita Dayton, CEO of Liweli and Steady State Brands, discusses her accessibility-based philosophy to creating daily CBD wellness products. She dives into what major indicators are key t...

Graham Farrar: Cultivating a sustainable future for cannabis in California

June 23, 2021 11:00 - 26 minutes - 24.6 MB

Sustainability and best business practices are not mutually exclusive. In the highly competitive California cannabis market, creating quality products with sustainable cultivation techniques is one way to differentiate your brand from thousands of competitors. In this episode, Graham Farrar, President and Co-Founder of Glass House Group, talks about how his company was able to become the second highest selling flower in California last year. By integrating sustainable practices that maximize ...

Jason Spatafora: A deep dive into the past, present and future of cannabis investing

June 16, 2021 11:00 - 57 minutes - 52.7 MB

Not many investors can say that they’ve been in the cannabis space since the days of penny stocks. A volatile market with booming highs and deep lows, it takes a pro to successfully navigate cannabis investments. In this episode, Jason Spatafora, long-time cannabis investor and “the Wolf of Weed Street” on Twitter, shares his journey within the cannabis markets. He discusses his predictions for the industry as legalization approaches, advises new investors on success in the industry, and shar...

How merging fashion, cannabis, and fun is encouraging women into the cannabis space

June 09, 2021 11:00 - 16 minutes - 15.1 MB

The stigmas that still surround cannabis usage often alienate women from enjoying its benefits and partaking in the culture. With rising trends advertising the wellness aspects of cannabis, it is important to remember that cannabis is also used for fun. In this episode, Brett Heyman, Founder of Edie Parker, discusses the ways in which her fashion brand has expanded into the cannabis industry with the aim of “making it okay for women to use cannabis.” She talks about how her team pushed throu...

Brett Heyman: How merging fashion, cannabis, and fun is encouraging women into the cannabis space

June 09, 2021 11:00 - 16 minutes - 15.1 MB

The stigmas that still surround cannabis usage often alienate women from enjoying its benefits and partaking in the culture. With rising trends advertising the wellness aspects of cannabis, it is important to remember that cannabis is also used for fun. In this episode, Brett Heyman, Founder of Edie Parker, discusses the ways in which her fashion brand has expanded into the cannabis industry with the aim of “making it okay for women to use cannabis.” She talks about how her team pushed throu...

Keeping science as the driving force of the CBD industry

June 02, 2021 11:00 - 26 minutes - 24.2 MB

Since 2014, CBD has grown from a relatively unknown ingredient to one of the most sought-after products on the market. While CBD has become a mainstream product, many science-backed brands are striving to develop a set of standards to set the industry up for long-term success. In this episode, Stuart Tomc, SVP of Business Development at CV Sciences, discusses the importance of trustworthy and transparent labeling, what types of extracts and dosages consumers should look for and how CV science...

Stuart Tomc: Keeping science as the driving force of the CBD industry

June 02, 2021 11:00 - 26 minutes - 24.2 MB

Since 2014, CBD has grown from a relatively unknown ingredient to one of the most sought-after products on the market. While CBD has become a mainstream product, many science-backed brands are striving to develop a set of standards to set the industry up for long-term success. In this episode, Stuart Tomc, SVP of Business Development at CV Sciences, discusses the importance of trustworthy and transparent labeling, what types of extracts and dosages consumers should look for and how CV science...

How are emulsion and infusion technologies changing the course of the cannabis industry?

May 26, 2021 11:00 - 30 minutes - 27.6 MB

As cannabis becomes an increasingly mainstream industry, brands in this space are also developing more accessible consumption methods for everyday customers. In recent years, infused products have exploded in popularity, especially in the beverage sector. In this episode, we sit down with Ben Larson, CEO of Vertosa, to talk about how his company is changing the industry with their understanding of nano-emulsion technology in cannabis products. Ben discusses how Vertosa’s technology is able to...

Ben Larson: How are emulsion and infusion technologies changing the course of the cannabis industry?

May 26, 2021 11:00 - 30 minutes - 27.6 MB

As cannabis becomes an increasingly mainstream industry, brands in this space are also developing more accessible consumption methods for everyday customers. In recent years, infused products have exploded in popularity, especially in the beverage sector. In this episode, we sit down with Ben Larson, CEO of Vertosa, to talk about how his company is changing the industry with their understanding of nano-emulsion technology in cannabis products. Ben discusses how Vertosa’s technology is able to...

What’s driving the momentum behind U.S. operators?

May 19, 2021 11:00 - 26 minutes - 24.1 MB

Consumers and investors alike have begun rallying around the U.S. cannabis industry, and several top multi-state operators are stepping into the spotlight. In this episode, we talk to Jonathan Rubin from Phyto Partners about the driving forces behind the U.S. market’s exponential growth, as well as difficult lessons investors and business leaders learned from Canada’s adult-use rollout. Jonathan also shares his insights about the future of ancillary businesses and the most compelling investme...

Jonathan Rubin: What’s driving the momentum behind U.S. operators?

May 19, 2021 11:00 - 26 minutes - 24.1 MB

Consumers and investors alike have begun rallying around the U.S. cannabis industry, and several top multi-state operators are stepping into the spotlight. In this episode, we talk to Jonathan Rubin from Phyto Partners about the driving forces behind the U.S. market’s exponential growth, as well as difficult lessons investors and business leaders learned from Canada’s adult-use rollout. Jonathan also shares his insights about the future of ancillary businesses and the most compelling investme...

Stephen Murphy: Opportunities in Europe’s Cannabis Marketplace

May 16, 2021 07:00 - 27 minutes - 24.7 MB

There’s no doubt that cannabis legalization is sweeping the globe, but the rate at which regions are opening and the priorities of countries varies greatly. Europe’s market and infrastructure lags behind the U.S. and the focus continues to be on the medical market. But with U.S. MSOs like Curaleaf acquiring cannabis companies in Europe, momentum is building. In this episode, Stephen Murphy, Co-founder and Managing Director of Prohibition Partners discusses what the current cannabis landscape ...

Opportunities in Europe’s Cannabis Marketplace

May 16, 2021 07:00 - 27 minutes - 24.7 MB

There’s no doubt that cannabis legalization is sweeping the globe, but the rate at which regions are opening and the priorities of countries varies greatly. Europe’s market and infrastructure lags behind the U.S. and the focus continues to be on the medical market. But with U.S. MSOs like Curaleaf acquiring cannabis companies in Europe, momentum is building. In this episode, Stephen Murphy, Co-founder and Managing Director of Prohibition Partners discusses what the current cannabis landscape ...

Sebastien Centner: How premium brands can deliver on their consumer promises

May 05, 2021 11:00 - 33 minutes - 30.8 MB

When you think about premium cannabis, what comes to mind? Meticulously grown flower with a sweet aroma and distinct terpene profile? Luxurious THC-enriched body oils to soothe everyday aches and pains? What if we told you that the future of premium edibles may lie in French pastry? In this episode, we speak to Sebastien Centner, co-founder of Hervé Luxury Edibles, the world’s first luxury cannabis edibles company. Sebastien walks us through the time-intensive process of developing consistent...