Kevin Harrington: The Invention of the Infomercial
Raising Unicorns: A Harmon Brothers Podcast
English - July 23, 2019 10:00 - 23 minutes - 21.5 MB - ★★★★★ - 177 ratingsManagement Business Society & Culture Personal Journals business entrepreneur personaldevelopment money Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Daniel Harmon sits down with Kevin Harrington, the original “shark” of ABC’s Shark Tank and founder of AsSeenOnTV.com. Hear the story of how Kevin invented the infomercial in 1984, his formula for creating successful infomercials, and more.
01:00 - Inventing the long-form infomercial
06:53 - Knocking on doors and closing sales
12:36 - Poop to Gold: a tough lesson in bootstrapping
17:52 - The creative magic behind infomercials
To see what else Kevin’s up to, follow him on LinkedIn, Instagram, Facebook, or Twitter.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Kevin here:
https://kevinharrington.tv
https://www.linkedin.com/in/thekevinharrington
https://www.instagram.com/realkevinharrington
https://www.facebook.com/officialkevinharrington
https://twitter.com/HarringtonKevin