Episode 8- Starting

In this episode of Idea to Done, we discuss jumping the hurdle of starting marketing for your business. This is the third episode in our marketing series.

J: Welcome to another episode of Idea to Done 

J/E: I'm Josh and I'm Erick

E: We have been discussing marketing ideas in the last few episodes. Today’s topic is going to be starting. It’s important to start in the mediums you like, and build. I do a lot of our business content on Facebook. I am more comfortable on Facebook. You on the other hand are more professional than I will ever know. It makes sense you are more active on LinkedIn. 

J: Plus it's how you use the platform. I don’t want to promote our business directly on FB, i want to use the platform to show other aspects of life and then use LI to drop some knowledge.  - For example, there is a great brand here in town Hatch Realty. Erick uses his personal facebook to build people up, not to buy the house and I think that is really a great model. It helps keep him visible in the market, but not as the pushy buy my stuff way.

E: To expand on that, I have actually been to marketing seminars hosted by Erik. He says that he doesn’t ever say he sells homes on Facebook. He shows his team, he promotes good things going on in the community, and just has fun. On facebook I just want to entertain. In my head marketing should be entertaining. I think it is easiest to start on the platform you genuinely enjoy the most.

J: It is easiest to start on the platform you enjoy the most, make sure that your audience is there and make sure that we’re fitting the content to the audience. Remember, I don’t want to watch an hour unedited video on facebook. Give me 30 seconds of the steak and sizzle. Squatty Potty and Dollar Shave Club.

E: Again, on of the most important aspects of marketing is starting. Actually create some content. We’re actually about 8 episodes into our show now before we have even figured out what to do with it. 

J: As of today we don’t have our promotional plan, but we wanted to find out, do we like sitting here on a Friday afternoon script writing and talking to a microphone. I mean look at Gary Vee’s first video for Wine Library. So get out there and start something.

E: That video is nothing compared to anything he currently puts out. His whole brand completely evolved. He saw the opportunity on the platform of YouTube, so he started.

J: Yeah, how long did we talk about the idea of a podcast and what could it be before we started. I mean we wasted a few months kicking the tires, granted what we came up with was way better than what we started with, but would we have gotten there quicker if we just jumped in? Or did planning the way we did work out best?

E: I think it’s a combination of both. We needed to jump. We also needed a plan, and that is actually what we’re going to talk about in our next episode. Is having a marketing plan.

J: So its, set a budget, find the platform and try some stuff, just start!, and then plan…. Well that's the order we did them in, no matter what order you actually do them in, they need to fit for you, and you need to address all 4, otherwise that's what leads to a mistake.

E: Mistakes aren’t learning. Thanks for listening, if you know a startup that could use actionable advice have them subscribe and leave a review on iTunes.