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50. How to write an engaging About Page
Friends with Business Benefits
English - January 13, 2021 05:00 - 26 minutes - 25.9 MB - ★★★★★ - 1 ratingCareers Business blogging business businessmentoring careers freelancing instagram marketing selfemployed socialmedia womeninbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 49. 2020 reflections, 2021 intentions
Next Episode: 51. Some thoughts on dropping balls
Professional Copywriter Franky covers why an About Page is so important and shares her advice to help you fill yours with engaging copy. And before you ask, yes, people will read it!
The episode includes:
- Why there’s no one-size fits all approach to creating copy. The importance of telling a story. Creative ways to showcase your personality and build a connection with potential clients.
- Why your About Page needs to be a stepping stone, not a dead end.
- Why a headshot should be your one non-negotiable
- Why readability is more important than overall word count.
- Lots more tips and advice!