13. Is Tik Tok Dead?! | Free Logic

The Brew by Free Logic

English - August 13, 2020 16:00 - 1 hour - 68.6 MB
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Previous Episode: 12. UX in a post-COVID world w/Andres Fabian | Free Logic

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Welcome to The Brew! This podcast series is about providing a platform for entrepreneurs, artists, athletes, and thought leaders to spark conversations about business and culture. We deep dive into topics that have and will continue shaping the business world and society as a whole.

Tik Tok skyrocketed to become the #1 app in 2019 with more than 33 million installs. It's unique and powerful algorithm caters to every demographic and has influenced the future of social media for years to come. But now Tik Tok will either be banned from the US or acquired by a US company (like Microsoft) by September 15.What's led Chinese-owned Tik Tok to this dilemma? Major privacy concerns and political tensions between the US and China.

Topics discussed in this episode include:
1. Tik Tok's Ultimate Demise
2. Microsoft's Failed Acquisitions
3. Data Privacy Concerns
4. Tips for Digital Marketers
5. The Future of Social Media

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