LIVE FROM MBA ANNUAL: Touchpoints to Journeys: CX Drivers in the Mortgage Market

Freddie Mac Single-Family Home Starts Here

English - October 30, 2019 15:00 - 12 minutes - 8.33 MB - ★★★★★ - 16 ratings
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CX is about understanding all the interactions that customers and prospects have with your brand. In the mortgage industry, the end-to-end experience is changing. Phil Treadwell and Bill Staikos discuss the how to attract borrowers of the future and utilize design thinking to improve brand interactions. Phil Treadwell is the founder and host of The Mortgage Marketing Expert podcast, and Vice President of Development and Regional Manager with the Mason-McDuffie Mortgage Corporation. Bill Staikos is the head of Customer Experience at Freddie Mac, Single-Family.