This week on Franchise Today, host, Paul Segreto, will be joined by Ben Litalien, a 20-year veteran of franchising, adjunct professor at Georgetown University and University of Maryland and franchising visionary. A developer of several franchise concepts and the former U.S. Franchise Manager for ExxonMobil's "On the Run" convenience store franchise, he has a broad range of franchise experience. Through his franchise management program at Georgetown University, Ben interacts with numerous franchisors across the country and around the world. Paul and Ben will be joined by Franchise Today co-producer, Joe Caruso, to discuss how the successful franchise of the future will elevate its brand by rising above the ordinary through engagement, advanced technology, knowledge management and fostering thriving environments.