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S3 - Ep 7 | Josh Phegan x Steve Osborn from Identity Marketing
Founders
English - September 20, 2023 18:00 - 34 minutes - 31.6 MBBusiness Technology proptech coachingfreetraining digital future realestate success technology training vision Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S3 - Ep 6 | Josh Phegan x Rahul Grover from iD4me
Next Episode: S3 - Ep 8 | Josh Phegan x Josh Symons from MRI Software
In today's podcast Josh Phegan is joined by Steve Osborn, managing director with Identity Marketing. Steve describes several ways brands differentiate themselves, and how they position themselves and compete in the marketplace. Steve and Josh discuss brand strategy and representation, leveraging video and social media, moving traditional media into the digital space, challenger brands, and making your brand identifiable and accessible with great brand campaigns.