Episode 9 - Mike Krupit - People Don't Scale like Technology

Marcus interviews Mike Krupit, a seasoned veteran of the startup thunderdome who has worn hats from engineer to CEO (and everything in between). Mike is the founder of Trajectify, a business coaching and executive mentoring service helping give startup leaders the momentum needed to overcome the obstacles in front of them. Topics covered include how to validate a service-based business, how to make sure your business isn’t just a lifestyle and a not a business, and an overview of how to break into the coaching space. Marcus and Mike also discuss various company naming strategies, and Marcus inadvertently names Mike’s next venture.

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