Brands in safe hands: The Trademark Helpline

Meet Steve Neil... 'Brand Protector' and director of The Trademark Helpline.

Steve's mission is to ensure that business owners look after their intellectual property and the brands they've started from scratch. But he had to balance that with the challenges of becoming a business owner himself - a tale worthy of a reality TV series.

It's '2-for-1' in this latest edition as Steve not only shares his expertise and wisdom in the sometimes overlooked area of trademark/brand protection - including the mistakes most commonly made by businesses - but also describes taking on a going concern and the changes required when he realised that the buck stopped with him.

Presented by Andrew Parsonage, with expert analysis from Ollie Collard and reaction from our listener community courtesy of Samantha Miles.