Why Artificial Intelligence is the foundation of creative growth in marketing | David Fairfull
Metigy Podcast - Marketing for SMEs
English - July 16, 2021 07:00 - 57 minutes - 52.3 MBManagement Business Entrepreneurship small businesses small business australia marketing sydney marketing twitter marketing medium business australia small business small business marketing linkedin marketing social media marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
This is a cross release episode with our awesome friends Neuralle and the Uncommon Podcast down in Melbourne, Australia. Metigy, CEO, and co-founder David Fairfull was interviewed by host, Jordan Michaelides. Since Metigy is a marketing platform and tool for SMEs. We really get under the hood of all things business, tech and marketing. Artificial Intelligence - not being a fad
Social Media Marketing PredictionsSurprises from getting Customer InsightsThe positioning of Metigy as a platform in an established industryMetigy’s purpose, road map and timelineLessons from David’s past career experience as the managing partner at We Are SocialHis morning routine, best purchase under $200 and so much more
Quotes:
"How do you solve the problem you're on now, but how do you get to really where you want to be? I think the nature of an entrepreneur is you need to be able to get in and do the details as well."
"Most entrepreneurs are inquisitive. They want to solve a problem that nobody else has really solved and they're absolutely determined to make that happen. That's the driving force."
"AI is the perfect application for marketing, right? Because it is about the ability to be able to process large volumes of data and make decisions on that data faster than a human."
"With AI knowledge, the human can be so much more creative to deliver a fantastic outcome."
Resources and Links Mentioned:
4 x 4 x 48 a fitness concept by David Goggins
Queen’s Gamit a Netflix series David Fairfull appreciated between international calls
Book Recommendations:
Ogilvy on Advertising by David Ogilvy
Cable Cowboys by Mark Robichaux
Reach David Fairfull on Linkedin here