In this episode, we talk to Jared Cohen, the data-driven and forward-thinking COO of Protein Bar and Kitchen. Jared shares how early investments in a digital strategy prepared Protein Bar to respond nimbly to the pandemic, reaching customers in the rapidly shifting locations and times of the “new normal.”  We also discuss the untapped opportunity in the restaurant industry: better utilizing data to deliver personalized, relevant messages to consumers that grow both consumer loyalty and the business. Tune in to hear Jared’s insights on tackling pandemic challenges and creating growth on the other side.