Today's episode of the MarketScale Food & Beverage Podcast Show looks at the next generation of success within the industry, both how's leading that success and how to get find success from a marketing perspective. We're getting insight from a powerful marketing thought leader, a self proclaimed leading French Fry historian, who'll break down his 6 recipes for restaurant marketing success. We'll also be previewing the Young Chef Olympiad happening this week in India, one of the industry's most well-renowned and path-carving events for aspiring industry professionals, and why it's so crucial in today's climate of labor shortage among chefs.