The Seller's Edge artwork

SELLING WITH PURPOSE: WAYS TO BUILD A BETTER BRAND ON AMZ

The Seller's Edge

English - April 25, 2024 15:06 - 25 minutes - 35.5 MB - ★★★★★ - 177 ratings
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Previous Episode: The eCommerce Playbook: Expert Tips for Brand Success
Next Episode: Small Business Tax Hacks: A Roadmap to Financial Success

Get a stronger sense of ecommerce branding and marketing strategies with Shannon Curley, the Director of Marketing at Carbon6. Shannon brings a wealth of experience across diverse industries, including toys, tech, and gaming. Listen to her full conversation with host Jonathan D’Ambrosio, as they discuss understanding customers, crafting a message, and how to stand out from the crowd.

Episode 12 of The Seller’s Edge, Shannon and Jonathan talk about:

01:26 - The Impact of Branding

02:20 - Educating Consumers about FBA Sellers

04:25 - The Foundation of a Brand

05:27 - Ideal Ways of Knowing Your Customers

06:43 - Balancing Aesthetics with Information

07:36 - Why Having an ‘About Us’ Page is so Important

08:28 - The Risks of Exclusion

09:07 - How Companies Endanger Profits

11:36 - Always Be Authentic

13:06 - Copy vs. Visual Design

15:33 - The Power of Before/After Images

17:03 - How to Use Colors in Branding & Logos

20:17 - Why Brands Fail to Compete

22:13 - The Potential for Growth in E-Commerce

Key Takeaways:

    Know Your Customer And What They Want

    Establish A Dtc Brand And Sell On Amz

    Concentrate On Providing Information & Value

    Be Inclusive

    Don’t Underestimate Images

  1. Be Original To Stand Out.

  2. Learn How To Drive Change