What is 'Black Hat'? What does it look like on Amazon? How can Sellers defend themselves against strategies like this? On this episode of Follow The Data, Casey and Cameron break down current Black Hat tactics, and how they are affecting Amazon Sellers, with Leo Sgovio, the Head of Innovation at Viral Launch. They'll talk through the current 'state' of Black Hat, what you need to be aware of, and how to leverage this information for success on Amazon.