Focal Tangent: Perspectives That Shift artwork

048: Maximizing Engagement with Hooks on Instagram with Nathalie Amlani

Focal Tangent: Perspectives That Shift

English - February 29, 2024 19:00 - 4 minutes - 3.03 MB - ★★★★★ - 1 rating
Entrepreneurship Business Marketing marketing business entrepreneurship self care self love business owner photography solo entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


Maximizing Engagement with Hooks on Instagram

The episode discusses the rising trend of using engaging 'hooks' at the start of Instagram reels and other social media content to immediately captivate viewers. The speaker explains that the hook can be presented as a caption or as overlay text on videos. After the hook, the content should provide insights and include a call to action. Several examples of trending hooks are provided, such as 'unpopular opinion', 'point of view', 'how my client went from zero to hero', and 'truth bombs'. The speaker encourages listeners to experiment with these hooks, promising to provide a list of examples and showcasing how they use the strategy on their own social media pages.


00:00 Introduction to Engaging Hooks

00:25 Applying Hooks to Your Content

00:54 The Caption Formula

01:07 Examples of Trending Hooks

02:38 How to Use Hooks Effectively

02:51 Conclusion and Invitation to Share

Connect with Nathalie:

Pinterest: https://www.pinterest.ca/pictonatphotography Instagram: https://www.instagram.com/pictonatbrandingcreative/ LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ Website:  https://pictonat.com