Focal Tangent: Perspectives That Shift artwork

Focal Tangent: Perspectives That Shift

54 episodes - English - Latest episode: 12 days ago - ★★★★★ - 1 rating

Welcome to the Focal Tangent: Perspectives That Shift podcast. Hosted by Nathalie Amlani founder of Pictonat Photography, a brand strategist, photographer, soulful entrepreneur, and visual storyteller.   This is a show all about connecting the power of storytelling, mindset, and brand strategy to bring to light the abundance of possibilities for creating the business of your dreams. Each week, Nathalie brings you thought leadership and impactful conversations in all areas of business, branding, and mindset growth.   Be inspired by unique stories of experience and grit that led to unexpected paths to success. Gain insight and knowledge on how the magic happens, with clear takeaways and ideas. So hit that subscribe button and join Nathalie for a conversation that will truly shift your perspective.

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Episodes

051: Energizing Your Networking: Empowering Tips for Success with Michelle Whyte

April 15, 2024 09:00 - 48 minutes - 33.2 MB

In this conversation, Nathalie Amlani speaks with Michelle Whyte about the topic of connecting and networking more effectively. They discuss personal strategies to combat the stress of networking events, the importance of intentionality and genuine connections, and the value of understanding oneself in order to navigate networking opportunities more authentically. Michelle emphasizes that networking is relational rather than transactional, and states that being prepared with specific questio...

050: Cultivating a Growth Mindset and Authentic Sales Techniques with Gazzy Amin

April 01, 2024 09:00 - 41 minutes - 28.7 MB

Cultivating a Growth Mindset and Authentic Sales Techniques with Gazzy Amin In this episode, Gazzy Amin, a sales consultant for entrepreneurs, shares her journey from the political field to entrepreneurship. She emphasizes the importance of adopting a 'growth mindset' to overcome obstacles and limitations in both personal and professional life. A key focus in the discussion is her approach to authentic selling, which entails letting go of perfectionism and traditional methods, and finding w...

049: Unlocking Inner Wisdom: The Power of Becoming Still with Nadine Moffat

March 18, 2024 09:00 - 46 minutes - 32 MB

In this discussion, the guest Nadine Moffatt, a mystic, lightworker, channel, healer, guide, Nordic witch, and empath, demystifies energy healing, intuition and awakening feminine energy.  Nadine explains the importance of becoming 'still', listening to one's inner wisdom, and understanding how the feminine energy works. She emphasizes the importance of aligning one's energy, and how clearing negative emotions and limiting beliefs can clear the 'static' from one's 'antenna' and improve thei...

048: Maximizing Engagement with Hooks on Instagram with Nathalie Amlani

February 29, 2024 19:00 - 4 minutes - 3.03 MB

Maximizing Engagement with Hooks on Instagram The episode discusses the rising trend of using engaging 'hooks' at the start of Instagram reels and other social media content to immediately captivate viewers. The speaker explains that the hook can be presented as a caption or as overlay text on videos. After the hook, the content should provide insights and include a call to action. Several examples of trending hooks are provided, such as 'unpopular opinion', 'point of view', 'how my client ...

047: Embracing the Pause: A Year of Growth and Renewal

February 29, 2024 18:00 - 15 minutes - 10.4 MB

In this episode, the podcast host Nathalie Amlani discusses a year-long hiatus from her podcast, 'The Focal Tangent:  Perspectives That Shift.’' A retreat in Costa Rica provided a profound emotional shift that led her to take an intentional pause from her work to concentrate on personal matters.  During this time, she experienced various emotions like grief, vulnerability, sadness, renewal, and inner strength. She discusses how her pause resulted in positive outcomes for her business and pe...

046: Get Seen with Short-Form Video For your Brand with Sarah Weiss

October 27, 2022 07:00 - 29 minutes - 20.6 MB

When you think of doing a video for your business, how does it feel? Good? Uncomfortable? Initially, for me, I was super uncomfortable and tried to make it perfect. The reality is, it’s never perfect, and the more imperfect it is, the more engagement I got.  Whaattt?  A recent study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video.  Video content...

045: Prepared to Partner - Being Ready For YES Moments with Amelia Roberts

October 13, 2022 07:00 - 36 minutes - 25 MB

One of the key ways to grow your business and expand your reach is through partnerships and collaboration.  Yes, a lot of it has to do with relationship building but time is precious. We want to take on the right opportunities and make it a fruitful relationship.  One of my key values is community and connection and I'm so happy to dive deeper into this space with today’s topic ‘Prepared to partner - being ready for YES moments with Amelia Roberts, Business Development Advisor, and  Collabor...

044: High Performance Leadership for Sustainable Scaling and Business Growth with Dinah Hampson

September 29, 2022 07:00 - 42 minutes - 28.9 MB

One day… I dream of having my own business, with flexibility in my schedule, making my desired income… having a team, and becoming well known and big! The reality is… anything is possible. The bumps in the road are lessons and tests to help us continuously expand.  What you imagine now may look a lot different later… today we’re going to dive into high performance leadership for Sustainable Scaling and Business Growth with Dinah Hampson, founder, and CEO of Pivot Sport Medicine and Orthopedi...

043: Lead Generation Strategies That Work with Jennie Wright

September 15, 2022 09:00 - 31 minutes - 21.8 MB

If you’re wondering how to generate LEADS for your business so that you can hit the ground running in your business, today’s topic on ‘Lead Generation Strategies That Work’ will be sure to provide tangible action steps that you can start implementing right after this episode.  I am excited to welcome special guest Jennie Wright, Business Growth Strategist & List Build Expert. About Jennie: ​​Jennie Wright has been helping business owners grow their email lists & generate leads for nearly 1...

042: Becoming HER, The Leader She Knows She Is with Julie Cober

September 01, 2022 09:00 - 53 minutes - 36.9 MB

What are you passionate about?  What is your purpose?  At the onset of hearing these questions, it really made me think and ponder… do I answer this as it relates to my mission and vision through my business?  Or as a person?  Is there a difference?  What if we could live life by design… and not by default and really tap into our inner knowing and know how to truly lead oneself?  Guess what? It’s possible and I’m so excited to dive into this topic!  I’m excited to chat today with Julie Cober...

Becoming HER, The Leader She Knows She Is with Julie Cober

September 01, 2022 09:00 - 53 minutes - 36.9 MB

What are you passionate about?  What is your purpose?  At the onset of hearing these questions, it really made me think and ponder… do I answer this as it relates to my mission and vision through my business?  Or as a person?  Is there a difference?  What if we could live life by design… and not by default and really tap into our inner knowing and know how to truly lead oneself?  Guess what? It’s possible and I’m so excited to dive into this topic!  I’m excited to chat today with Julie Cober...

041: Managing a Multi-Passionate Portfolio Lifestyle - How To Manage it Without Going Crazy with Jessica Tudos

July 07, 2022 04:00 - 30 minutes - 21 MB

When the pandemic started, there was a shift in habits, a rise in learning new things online while we were inside.  I personally have always been one to take on many things and yes it can become crazy however for multipassionate people, it’s a lifestyle that helps them thrive.  How do we manage it all?  I am excited to have Jessica Tudos on to chat about exactly this, leading a Multipassionate Portfolio Lifestyle - how to manage it without going crazy! About Jessica: Jessica Tudos, As an O...

040: Sustainable Visibility® - What it is, what it means so we can show up on our terms with Mai-kee Tsang

June 23, 2022 05:00 - 48 minutes - 33.1 MB

Visibility is defined as the state of being able to see or be seen.  What it has meant for me in the last few years is how do I show up on social media all the time to showcase my brand and business… and it’s been a huge learning curve especially for someone who wasn’t born on the internet and it’s also shifted my energy and focus to trying to be learn how to show up in a way that sells… however there’s so much more strategy and depth to showing up and a lot of it starts within and honouring...

039: Being Yourself Online and Finding Your Voice to Ask For What You Want with Nicola Moors

June 09, 2022 07:00 - 41 minutes - 28.2 MB

When it comes to your personal brand, how does one truly show up as their authentic selves and boldly ask for what they want?  What happens when imposter syndrome kicks in and the comparison trap?  There setbacks can really play a number on the ego and I’ve been there many times over.  When I started my business, the only way i knew how to grow was through comparison… and only through multiple mindset shifts, coaching programs, facing fears overtime did I lean into showing up with my own per...

038: Five Secrets to Rocking Your Brand Photoshoot with Nathalie Amlani

May 26, 2022 09:00 - 9 minutes - 6.45 MB

For all the business owners and entrepreneurs, you know you gotta show up but the thought of being in front of the camera makes you want to run for the hills.  In this episode I help you find ease and confidence in showing up your authentic self with five secrets to rocking your brand photoshoot.  These top secrets tips were shared in the Done in a Day Secrets showcase and I'm excited to give podcast listeners the inside scoop on it too. Episode highlights of the secrets shared: Strike a p...

037: Speaking at Summits to Grow Your Business with Jenn Zellers

May 12, 2022 10:00 - 37 minutes - 25.6 MB

One of the most effective ways to connect, learn, and expand your network is through attending virtual summits. A virtual summit brings together industry experts, business leaders, and speakers together online. All these experts talk on or discuss a specific topic. Attendees also register online to attend these summits. These events have become wildly popular and can connect people from all over the world! As an entrepreneur, speaking at a summit can bring incredible growth opportunities. In...

036: Curating Those First Impressions and Being Styled into Leadership with Hailey Verity

April 28, 2022 10:00 - 32 minutes - 22.6 MB

The number one question I get asked before any photoshoot is what should I wear? I myself wondered the same thing when I had a promotional video filmed for Pictonat.... wardrobe was a huge concern for me, I've been there! And with the right guidance and help, it is truly a fun process. Personal style is a HUGE factor in how we show up and appear on camera, in real life... everywhere. When your image shows that you invest in yourself, others will invest in you. I am soooo excited to welcome s...

Introvert-friendly marketing methods with Tara Reid

April 14, 2022 20:00 - 31 minutes - 21.5 MB

Growing up as an introvert, I was often called shy and quiet... and during my corporate career, I remember one of my performance reviews I was told I have a quiet leadership style. I had no idea what it all meant however I know how it made me feel... that I should strive to be more outspoken, upfront, step out of my comfort zone. And I tried, many times over and still do today however now, in a more aligned way... the introvert way... without the anxiety or going against who I am. Embrace wh...

035: Introvert-friendly Marketing Methods with Tara Reid

April 14, 2022 20:00 - 31 minutes - 21.5 MB

Growing up as an introvert, I was often called shy and quiet... and during my corporate career, I remember one of my performance reviews I was told I have a quiet leadership style. I had no idea what it all meant however I know how it made me feel... that I should strive to be more outspoken, upfront, step out of my comfort zone. And I tried, many times over and still do today however now, in a more aligned way... the introvert way... without the anxiety or going against who I am. Embrace wh...

034: How Communicating Your Values in your Authentic Voice Attracts The Right People with Karen Lamont

April 01, 2022 00:00 - 37 minutes - 26.1 MB

On today’s show, I am excited to dive into the topic of getting personal with your customers to attract the right people and generate more sales.  We welcome special guest Karen Lamont, founder and chief designer of CITRUS - an e-commerce jeweller creating bespoke mementos that celebrate life’s bespoke moments. Karen has crafted more than 30,000 designs in silver, rose and yellow gold coins and other precious materials so that the moments you’ve crafted are always close at hand. Karen lives...

033: Reasons Why CEO Days Help Entrepreneurs Be More Effective In Business and Life with Ashley Kang

March 18, 2022 06:00 - 32 minutes - 22.4 MB

Today I’m diving into CEO days.  I have a CEO day philosophy that is to take a day where the owner focuses on their own business, working ON their business with no client meetings or engagement, the day is for your business to move the needle.  You may be wondering, what is a CEO day, why is it important and how do you structure it… well, I have good news for you, I have special guest Ashley Kang, business strategist and CEO of AHK Business Management and she’s going to spill the tea on CEO ...

032: Tips for Reclaiming Your Energy and Making Habits Stick with Chernell Bartholomew

March 04, 2022 20:00 - 26 minutes - 18.1 MB

In today’s show, I am excited to speak to special guest and Energy Coach, Chernell Bartholomew, about how to reclaim your energy and make habits stick.   Chernell is a mom of 3 beautiful girls, a Certified Health Coach, A Ritz-Carlton Award winning Registered Massage Therapist & Personal Trainer. She is your Vitality Coach!  Her focus is making moms feel amazing in their body by helping them discover vibrant energy. Helping moms decrease pain & stress and nourish their unique mind & body so...

031: Top Five Categories of Systems That Will Elevate Your Brand with Nathalie Amlani

February 25, 2022 20:00 - 14 minutes - 10 MB

When I was starting my business, I was overwhelmed with all the tools and systems to choose. It was like researching what kind of stroller to get for a new baby, there are so many options and recommendations and in the end they are all quite similar with different branding. When it comes to elevating your brand with the help of systems and tools, what does that look like? I'm talking about the behind the scenes view that people don't necessarily see.  Today I'm going to break it down into t...

030: How to Maximize Pinterest for Business Growth and Increased Visibility with Elaine Timms

February 11, 2022 14:00 - 34 minutes - 24 MB

In the latest Pinterest Statistics released by Hootsuite in 2021, it states that weekly conversions on Pinterest grew by 300% last year. With billions of Pins on Pinterest, you'll always find ideas to spark inspiration.  This week, Nathalie chats with Elaine Timms about how to use Pinterest to increase your visibility and grow your business. Elaine is a Pinterest Expert and Strategist who helps other creative entrepreneurs harness the power of Pinterest to transform their business.  Throug...

029: Strategies For Driving Traffic To Your Website

February 03, 2022 19:00 - 39 minutes - 27.2 MB

When you’re starting a new business, venture, launching a new offer… one of the first things we’re advised to do is to create a website, a virtual storefront with our branding, copy, images.  After it’s all done… now what?  Now it’s time to drive that traffic to our website.   In today’s episode, I am excited to welcome special guest and Digital Marketer, Diel Gerber, to chat about Strategies for Driving Traffic to your website. Diel helps companies manage their paid media budget and get h...

028: How Personal Brand Photography Helps Accelerates Business Growth with Nathalie Amlani

December 16, 2021 06:00 - 10 minutes - 7.32 MB

Do you ever wonder what branding photography is and what it can do for your business? In today’s episode, Nathalie talks about how personal brand photography helps a business grow. I’m sure you’ve heard the saying that a picture is worth a thousand words, and that’s especially true when it comes to branding. The quickest way to get your brand identity across is through the images you use on your website and on social media channels. That’s why branding photography is essential for any busin...

027: Customer Engagement Methods That Have The Highest Consumer Responses With Cheryl Mason

December 08, 2021 06:00 - 26 minutes - 18.2 MB

Customer relationship management is a key process that helps us grow our business, make improvements, facilitate the process of making decisions of where the company will go, and strengthen the relationship with our clients.   What customer engagement methods have the highest responses from consumers and how do we get started?  You’re about to find out in today’s episode with special guest Cheryl Mason, founder of the Business Within CRM.   Episode Highlights: Understanding the big picture...

026: How to Launch and Create Copy That Converts With Sara Vartanian

December 01, 2021 06:00 - 41 minutes - 28.7 MB

If you’ve ever struggled with knowing what to say on your website, sales page… and when you’re launching a new offering it just doesn’t sound right..., then this episode is for you!  Today with special guest Sara Vartanian, we’re going to unblock that writer’s block and gain insight on how you can launch and create copy that converts.   Sara Vartanian is a launch strategist and copywriter who creates launch strategy & copy that leads with human connection by getting to the heart of what you...

025: Scaling to a 7-Figure Business with Rebecca Lane

November 25, 2021 07:00 - 30 minutes - 20.9 MB

When I dreamed of starting my own business, I imagined a store.  When I started my photography business, I operated out of my home studio, in my basement.  Yes, we transformed a portion of our house where families would come for photoshoots.  My home studio is now closed and I now do photoshoots on-location such as outdoors or at the client site, or rent studio photography studio space by hour/day.  Do I desire to have my own location?  Yes!  Will it help me scale and grow my business?  I’m ...

024: Why Contracts Are Important To Protect Your Business with Adrienne Ng of Open LLP

November 17, 2021 09:00 - 29 minutes - 20.2 MB

One of my lessons learned when I started my business is that I needed to have a service agreement or contract in place to protect my business.  And not just any contract… I started off googling contracts on the internet and buying templates but I didn’t truly understand all the terms and conditions, the language… I would get questions from clients, some of the wording sounded scary, it didn’t cover all the scenarios I need to have boundaries on.  It made me realize that I needed to have some...

023: Managing Small Business Finances with Jayne Dykstra

November 10, 2021 09:00 - 28 minutes - 19.5 MB

Money, money, money… With every business, part of the measure of success is money…  Money isn’t everything but it’s very important to continue operating your business and whether or not your business will stay open Today I’m excited to welcome Jayne Dykstra, partner of Zetique, we’re going to talk about managing small business finances. Jayne has been working with small and medium sized businesses on their finances for over a decade.  Empowerment and understanding are central to what her...

022: Harnessing the Power of Collaboration and Community over Competition with Maria Locker

November 03, 2021 05:00 - 29 minutes - 20.4 MB

Being an entrepreneur…running your own business, growing a brand… is a huge undertaking, let's not sugar coat it… and you don’t have to do it alone.  Whether you're a solopreneur or have a team, there are sources of support and collaboration that are made possible through community.   Collaboration over competition is key to growth.  There is so much power in community and today we’re going to dive into this very topic with Maria Locker, founder and CEO of RevolutionHER Maria Locker is an a...

021: Tips For Managing Sleep To Maximize Productivity and Energy with Lily Horbatiuk

October 27, 2021 08:00 - 21 minutes - 15 MB

When I get enough sleep, I am energized, my day is productive, I show up better, my mind is clear, and I make decisions with ease.  On the otherhand, when I don’t get enough sleep...my day feels sluggish… like I’m hungover, I don’t feel my best self.   Sleep hygiene is something I put high importance on for self care and it also has a positive impact on my business!  There’s soooo much to know about SLEEP!   I am excited to welcome to the show today, sleep consultant Lily Horbi-(chuck).  To...

020: Manifesting Success and Tools for Coming Home to Harmony with Rise Wellness Collective

October 20, 2021 09:00 - 54 minutes - 37.7 MB

What if you can manifest your greatest desires in business and life… what would that look like and feel like?.... And you’re probably wondering, HOW does one even get started with manifesting?  We’re going to dive into manifestation, what it is, how to do it… and the tools for coming home to harmony. About special guests Nadia and Jillian of Rise Wellness Collective: Hi! We are Nadia Yanuziello and Jillian Locke, Co-founders of Rise Wellness Collective, a beautiful and supportive safe-hav...

019: The New Mindset Needed to Attract and Retain Top Clients and Employees with Lynn Thomas

October 13, 2021 04:00 - 31 minutes - 21.5 MB

As a leader there can be a lot of pressure… to have the answers, to know what to do in uncertain times.  Mindset is huge for helping to navigate unexpected terrain and today we’re going to chat about the new mindset needed to attract and retain top clients and employees post covid.  I’m so excited to welcome Lynn Thomas, CEO of Thomas Consulting specializes in client and employee retention.   Lynn Thomas is an experienced, accomplished, dynamic, energetic, and deeply caring leader. She has ...

018: Toxic Positivity: The Impact and How to Change the Relationship With Self with Claudia Aronowitz

October 06, 2021 09:00 - 25 minutes - 17.4 MB

In this week’s episode, I chat with Claudia Aronowitz who recently wrote an article on LinkedIn about Toxic Positivity that got over 6000 views.  This topic is relevant and one that I felt was essential to bring to the forefront.   To help with showing up authentically on social media and to release the need to feel that when we share our story it has to always be positive.   Toxic positivity is defined as an obsession with positive thinking. It is the belief that people should put a positi...

017: Brand Protection and Trademarks with Cynthia Mason

September 29, 2021 08:00 - 35 minutes - 24.1 MB

 You’ve invested in your brand, thought of a name… the colours, the website domain… there’s time, heart, and passion that goes into it.  And it’s important to protect your brand because reality is, someone else can have the same thing too!  Even naming this podcast, I went through weeks of research to pick a name that I can protect, that is unique but also aligned to who I am.  Today we’re going to dive into the very important topic of brand protection and trademarks with special guest Cynth...

016: How Couples Can Survive and Thrive in the Busiest Of Times with Allison Villa

September 22, 2021 04:00 - 25 minutes - 17.8 MB

Your busy season is approaching… your heart beats faster, it feels as though there are less minutes in a day to get things done, to prepare, it’s showtime… but wait, you haven’t had a chance to connect with your partner or your family… "there will be time... when things get less busy…", by then there may be tears, frustration, yelling.   Does this feel familiar?   This is my storyline on repeat and guess what? There's a way that couples can survive and thrive in the busiest of times.   I’m ...

015: Creating a Website That Sells and Attracts Your Dream Client with Erin Dean Williams

September 15, 2021 04:00 - 25 minutes - 17.7 MB

A website is essential for your business growth, think of it like a virtual business card, a virtual storefront where visitors can enter and browse and get to know you, your product, your service.  How can you get them to stay a while longer?  How can you get them to BUY?  This is one of my favourite topics to dive into because I see the impact that websites can make and that professional brand photos can make on a website.   In today’s episode we dive into how to create a website that sell...

014: Enriching Your Mindset For High Performance & Growth with Tanya Thomson

September 08, 2021 04:00 - 36 minutes - 25.4 MB

Did you know that affirmations are a part of your toolkit to help with your mindset, keeping you positive and helping with building confidence?  True story. I’m so excited to welcome special guest Tanya Thomson to chat about enriching your mindset for high performance and growth… in business and in life.  This episode will truly shift your perspective. Tanya is the founder of RYSE; a business built out of necessity, both for herself but also for the struggles that we as women go through. A...

013: Pivoting a Brick and Mortar and Creating Impactful Online Marketing Strategies with Kara Kennedy, Co-Founder of Little White Sneakers

August 31, 2021 04:00 - 30 minutes - 20.7 MB

In this week’s episode, I chat with Kara Kennedy, Co-Founder of Little White Sneakers, all about building a brick and mortar business, pivoting during the pandemic, and creating exceptional marketing campaigns. With a background in small business marketing, Kara was inspired to start her own business. Aware of the volume of clothes her three kids went through and the negative impact on both her wallet and the planet she was inspired to make a difference.  Little White Sneakers (named after...

012: Leading From Within with Christine LeLacheur

August 24, 2021 04:00 - 40 minutes - 27.6 MB

What does leadership mean to you and how do you embody it?  Perhaps you’re climbing the corporate ladder or have a small business that you’re trying to grow. Regardless of what it is, leadership is a key trait that we all desire and have within us. This week, I’m thrilled to chat with Christine LeLacheur, CEO of Cheurfire Consulting Inc., all about leading from within. Christine is a speaker, corporate trainer, executive coach, and facilitator specializing in the areas of emotional intelli...

011: Five Keys to Building a Solid Brand Foundation with Nathalie

August 17, 2021 04:00 - 25 minutes - 17.8 MB

This week on the podcast I dive into the Five Keys to Building a Solid Brand Foundation. What is a brand?  A brand is what people say when you’re not in the room, it’s the EXPERIENCE  that people have when they interact with a brand - it has to do with feelings and emotions.   No matter what stage a brand is at, revisiting the FOUNDATIONS of the brand will ensure that it is authentic and continues to connect to its target audience. As a Brand Strategist and Photographer, I help women entre...

010: Growing and Scaling a Service and Product Based Business in Purpose and Flow with Giovanna Aiello

August 10, 2021 04:00 - 31 minutes - 21.4 MB

What does scaling your business look like to you?  Where do you want your business to be in one year, three years, or even five years? In this week’s podcast, I’m so excited to chat with my friend Giovanna Aiello about how she scaled and grew her business by relaunching her service based business, Mindful Mommy and launching a brand new product, Mumdies. Gio’s mission is to put moms first. This is the foundation and ethos of both her companies. In 2017, Giovanna started her first company ...

009: Healing Your Mind and Gut with Laura Niesslein, Founder of Shey Wellness

August 03, 2021 04:00 - 31 minutes - 21.8 MB

In this week’s episode, I sit down with Laura Niesslein, a nutritionist, registered massage therapist, yoga instructor, and the owner of Shey Wellness, a Toronto-based clinic.    Laura and I met a few years ago when I did branding photos for her business and I recently completed her Shey Method Nutrition and Wellness program.    She has over 12 years of experience in the health and wellness industry and her passion lies in educating people and supporting them on their journey to looking ...

008: Using Your Core Values and Embracing Yourself for Organic Online Growth and Connection with Emily Edwards, The Good Birth Co.

July 27, 2021 04:00 - 33 minutes - 23.4 MB

This week on the podcast, I chatted with Emily Edwards, a registered nurse and founder of The Good Birth Co., about birthing a business and growing a community. Emily is here to change the culture of perinatal care. The Good Birth Co. is an online space that provides full-spectrum pregnancy, birth, and postpartum support. She helps people create the birth experience they want or process the one they didn’t. Dismantling the systems that never served the people drives her work.  “You can see...

007: How Effective Brand Management Leads to Business Growth with Katherine Choi

July 20, 2021 04:00 - 44 minutes - 30.8 MB

Have you ever wondered what brand management is, and how it can benefit your business? It’s so much more than brand colours and fonts, and this week on the podcast I sit down with Katherine Choi, an engineer turned Brand Manager at Nestle, to talk all about it.   Starting her career as a chemical engineer, she realized it wasn't her passion and went to pursue a career in marketing and business management, so she got an MBA at Rotman School of Business. She has worked on both the agency sid...

006: How to Shine Online with Your Personal Brand with Nathalie Amlani

July 13, 2021 04:00 - 20 minutes - 14 MB

In today’s show, I am so excited to talk about how to ignite your brand online using your personal brand photos. It may feel uncomfortable to post so many personal branding photos of yourself but today, I’m going to dive into the many ways that your brand photos can make an impact and help you grow your business. Before we begin, I want to take a step back and recap on what a personal brand is:  A personal brand is the perception portrayed of who you are, your values, your skills, and your ...

005: Vulnerable Storytelling and Powerful Alignment with Tania Moraes-Vas

July 06, 2021 04:00 - 36 minutes - 25.4 MB

In this week’s episode, I chat with Tania Moraes-Vas, founder of Warrior Life Creative Co.-- a full-service creative agency. Tania uses her zone of genius in writing, photography and content creation to help impact-driven and heart-inspired entrepreneurs focus on their zone of genius and leave the content to her.  She is also a creative partner and Editor-in-Chief at YGTMama Media Co and co-founder of Mama Brain Magazine with her biz bestie, Sabrina Greer. We talked about what makes a sto...

004: The Seven Props to Use in Your Branding Shoots with Nathalie Amlani

June 29, 2021 04:00 - 10 minutes - 7 MB

In this episode, I share with you my top tips for props to bring and consider for your upcoming brand photoshoot.   One of the questions I hear often as a photographer is “what do I do with my hands?” Posing is always a concern when you're having your photo taken and I'm here to help! As a photographer, I’m here to guide you and direct you as you're in these sessions.    You may be feeling nervous and oftentimes having a prop or having something that feels customized to your brand can re...

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