How to Connect with Your Audience with Lisa Braithwaite

Getting people to take action is the ultimate goal. In communication, there is intent (yours) and impact (on them). So how do you truly connect with your audience and ensure your delivery has impact? 

 

Work on an emotional connection! Keep it real, ditch perfection. More freeing and easier for you, more accessible for them. Connection made. 

 

Lisa Braithwaite is a speaking coach, trainer, and author of "Presenting for Humans: Insights for speakers on Ditching Perfection and Creating Connection." She mentors’ purpose-driven leaders to create memorable and engaging presentations in order to promote and grow their organizations. Her approach to public speaking is influenced by her theater and education degrees, and 16 years as an advocate, teaching, and training in the nonprofit sector. Lisa’s philosophy is that ‘Public speaking is fun, it's an awesome way to express yourself creatively’. It offers an accelerated approach to developing an intimate and trusted relationship with your target audience. 

 

In this episode, Lisa talks about how to establish engagement with the audience on an emotional level in order to elicit action. She shares about the need for leaders not to take themselves seriously and focus more on engaging with their audience to connect at a human level. 

 

 

What you will learn from this episode: 

Learn how to connect with an audience emotionally Find out why leaders should take their roles seriously Learn how to utilize the power of human connection 

 

 

“People don't take action unless they're emotionally engaged.” 

- Lisa Braithwaite 

 

 

 

Topics Covered: 

 

01:55 - Why an inability to engage with their audience poses a challenge in today’s leaders? 

02:42 - How to know if you engage your audience emotionally 

03:40 - Why leaders shouldn’t take themselves seriously 

04:20 - Ditch perfection! 

05:42 - How emotional connection is shown 

07:55 - Make it relevant 

09:09 - Exercises and activities to help your audience to take action 

11:44 - Find information that feels practical and relevant to your audience 

13:17 - Get your FREE digital download of Lisa’s book entitled ‘Presenting for Humans: Insights for Speakers on Ditching Perfection and Creating Connection’ 

14:18 - How can speakers get rid of their nervousness? 

17:03 - On keeping it real 

 

 

Key Takeaways from Lisa Braithwaite: 

 

“People don't take action unless they're emotionally engaged.” 

 

“The number one thing that brings business leaders to me is that kind of an inability to engage with their audiences.”  

“One of the biggest signs of having engaged with your audience is that they take action. They feel inspired to act.” 

“I recommend ditching perfection and creating connection.” 

 Resources Mentioned: 

 

Get your FREE digital download of Lisa’s book entitled ‘Presenting for Humans: Insights for Speakers on Ditching Perfection and Creating Connection. Click here: https://coachlisab.com/pfh-giveaway-private.html 

 

 

Connect with Lisa Braithwaite: 

 

Website: https://coachlisab.com/ LinkedIn: https://www.linkedin.com/in/coachlisab/ Facebook: https://www.facebook.com/lisabraithwaite Instagram: https://www.instagram.com/coachlisab/ Blogsite: https://www.speakschmeak.com/