Modern Work and Digital Experiences w/ Jared Spataro

Making the Fan

English - October 26, 2020 01:00 - 56 minutes - 38.9 MB - ★★★★★ - 38 ratings
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Previous Episode: Virtual Fan Engagement Opportunities w/ Brad Wurthman & Chris Grosse

Next Episode: Livestreams, Guest Experience Philosophy, and CX at the Polls

Our guest for this session is Jared Spataro, Corporate Vice President at Microsoft. Jared oversees Microsoft 365, including Microsoft Teams, as well as the company’s focus on Modern Work.

Obviously, the different elements of Microsoft 365 are deeply embedded in all of our daily work, from Outlook to Word, Excel, PowerPoint, Teams, and more. His team has tremendous insight into the data behind how we’re using these tools, allowing his team to see trends before others see them. As a result, Jared and his team have been spending more and more time reimagining the future of work. And this is where we’ll spend the majority of our discussion.

Overseeing Microsoft Teams, Jared’s team played a huge role in the NBA bubble, as their Teams “Together Mode” allowed for the NBA to create virtual fans at the ESPN Wide World of Sports complex. We discuss Microsoft’s broader activities in the sports & entertainment and live events industries, where properties everywhere are having to place a more intentional focus on the digital experiences they provide their fans. It’s here that our group found some particularly interesting insights.

Like many of our guests on this show, Jared’s experience is not limited to just sports & entertainment. He’s seeing trends from all industries around the world, and that insight can help us think differently than our peers, to better engage our fans and our employees.

Time Stamps:

7:25 - Sporting leagues adapting to digital technology

8:15 - Digitization and the NFL

12:15 - Creating digital experiences for fans around the world

14:15 - Asynchronous and synchronous transformations

16:05 - Application of Microsoft Teams "together mode" to the NBA and NFL

18:52 - Trends of physical proximity oriented spending being reallocated to digital budgets

24:40 - How to combat change-resistant people

28:45 - The role of humans in technology advancement

32:29 - The pandemic's acceleration of technology

35:00 - Future of Work: Microsoft's 7 principles

39:39 - What will the new "normal" be after Covid-19?