10. Intensity Of Interest w/ Mike Bohn

Making the Fan

English - October 09, 2019 20:00 - 58 minutes - 40.1 MB - ★★★★★ - 38 ratings
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Previous Episode: 9. Getting your Employees, Clients and Customers to Care w/ Carl Thomas and Reid Carr

Next Episode: 11- Build your Brand & Build more Fans w/ Adam White

Mike Bohn, Director of Athletics for University of Cincinnati joins us. UC and Mike are hyper focused on increasing the "intensity of interest" for their brand in the Cincinatti community, creating deeper relationships with more people.

UC has created some incredible experiences for fans on gameday that run counter to what many other athletic departments are doing. We talk about the decision making behind some of these enhancements, like the premium Truly sponsored rooftop experience. We discuss the renovations to Fifth-Third Arena, UC's new state-of-the-art basketball arena. We go behind the scenes and talk about the impact MLS team FC Cincinnati has had on the athletics department and community, and what's it like having a tenant of that magnitude use your facilities. Enjoy!