PPC Strategy for Q4 Holiday Sales with Expert Pat Lum from Asteroid X (Part 2)

Firing The Man

English - November 15, 2022 11:00 - 30 minutes - 20.9 MB - ★★★★★ - 24 ratings
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Previous Episode: PPC Strategy for Q4 Holiday Sales with Expert Pat Lum from Asteroid X (Part 1)

Next Episode: Profitabilty, Cash Flow Management, and Budgeting for an eCommerce Business with Tyler Jefcoat from Seller Accountant

Pat is the co-founder and President of AstroidX, an Amazon Partnered Agency that helps its clients dominate its pay-per-click advertising. Over the 5-years, Ken and I have worked with Pat and his team with great results and service.

This is part two of our interview with Pat and in this episode, he shares how to succeed as an Amazon seller through efficient systems and strategies.

[00:01 - 08:31] The Secret to Succeeding in Amazon

The right level of ad spend for your businessA benchmark is 10% of TACOSNet profit dollar per SKUYou can’t polish a turd if your product is horribleIt is imperative to source a great product before diving into marketingHere’s what sellers who are crushing it in e-commerce have in common: They outsource some of the tasks and focus on the more important aspect of the businessThey have tons of products

[08:32 - 16:49] Think Systems

Get the best out of your ad spend with AsteroidX Hiring somebody in areas you are weak is an efficient way to take back your time and be able to scale fasterWant some Amazon refunds? Check out GETIDAPromo code: FTM400As you build your business, have mature processes and figure out what works Develop a solid SOP. If someone understands your process through SOP, you’ve got a good process

[16:50 - 23:02] How Pat Changed His Life, Both Personally and Professionally

Joined a program that serves as his accountability partner in his fitnessEat healthy mealsRead business books as long as it’s nonfictionPat talks about his “ROAT” Return on TrainingFrom physical discipline, mental discipline follows

[23:03 - 28:16] Closing Segment

The Fire RoundCheck out Pat’s favorite books (links below)Check out part 1 of this episode on Connect with Pat

Quotes:

“Great product is the prerequisite. That's the ticket to entry.”

“You can be really good at spreadsheets, and not good at PPC.”

“There's enough time in the day for everything.”

Connect with Pat Lum

Website: https://www.asteroidx.com

YouTube: https://www.youtube.com/channel/UC8rW9p6w1RtG8FTQv6WF3jQ

Send us a voice message and let us know how we can help you fire the man!

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